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Marketing to Moviegoers : A Handbook of Strategies and Tactics, Third Edition /
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Carbondale :
Southern Illinois University Press,
2013
|
| Edición: | Third edition. |
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |z 9780809331963 | ||
| 035 | |a (OCoLC)825978149 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Marich, Robert. | |
| 245 | 1 | 0 | |a Marketing to Moviegoers : |b A Handbook of Strategies and Tactics, Third Edition / |c Robert Marich. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Carbondale : |b Southern Illinois University Press, |c 2013 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (408 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. | |
| 520 | |a While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Motion pictures |x Marketing. |2 fast |0 (OCoLC)fst01027343 | |
| 650 | 7 | |a Motion pictures |x Distribution. |2 fast |0 (OCoLC)fst01027315 | |
| 650 | 7 | |a PERFORMING ARTS |x Film & Video |x Reference. |2 bisacsh | |
| 650 | 7 | |a ART |x Film & Video. |2 bisacsh | |
| 650 | 6 | |a Distribution des films. | |
| 650 | 0 | |a Motion pictures |x Distribution. | |
| 650 | 0 | |a Motion pictures |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/21401/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2013 Film, Theater and Performing Arts | ||
| 945 | |a Project MUSE - 2013 Complete | ||