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Spreadable Media : Creating Value and Meaning in a Networked Culture /
This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press,
[2013]
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| Colección: | Book collections on Project MUSE.
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| Acceso en línea: | Texto completo |