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Twain's Brand : Humor in Contemporary American Culture /

Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...

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Detalles Bibliográficos
Autor principal: Lee, Judith Yaross, 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jackson [Mississippi] : University Press of Mississippi, 2012.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Twain's brand and the modern mood
  • Standing up: the self-made comedian
  • Humor and empire
  • Kid stuff: the vernacular vision and the visual
  • Vernacular
  • Comic brands: more than funny business.