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Twain's Brand : Humor in Contemporary American Culture /
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jackson [Mississippi] :
University Press of Mississippi,
2012.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | MdBmJHUP | ||
| 005 | 20230905042120.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 120404s2012 msu o 00 0 eng d | ||
| 010 | |z 2012014136 | ||
| 020 | |a 9781621030577 | ||
| 020 | |z 1617036439 | ||
| 020 | |z 9781617036439 | ||
| 035 | |a (OCoLC)864844508 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Lee, Judith Yaross, |d 1949- | |
| 245 | 1 | 0 | |a Twain's Brand : |b Humor in Contemporary American Culture / |c Judith Yaross Lee. |
| 264 | 1 | |a Jackson [Mississippi] : |b University Press of Mississippi, |c 2012. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2012 | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (240 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Twain's brand and the modern mood -- Standing up: the self-made comedian -- Humor and empire -- Kid stuff: the vernacular vision and the visual -- Vernacular -- Comic brands: more than funny business. | |
| 520 | |a Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy--the global trade in media. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a American wit and humor. |2 fast |0 (OCoLC)fst00807457 | |
| 650 | 7 | |a HUMOR |x General. |2 bisacsh | |
| 650 | 6 | |a Humour americain |x Histoire et critique. | |
| 650 | 0 | |a American wit and humor |x History and criticism. | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast |0 (OCoLC)fst01411635 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/19722/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2012 Complete | ||
| 945 | |a Project MUSE - 2012 Global Cultural Studies | ||