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Promoting the War Effort : Robert Horton and Federal Propaganda, 1938-1946 /

Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media-including the nascent technology of television-to rally civilian support, Horton's work ranged from educational docum...

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Detalles Bibliográficos
Autor principal: Lee, Mordecai, 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge : LSU Press, 2012.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title; Copyright; Contents; Preface; List of Abbreviations; Introduction: Government Public Relations: What's OK and What's not?; Part I. Government PR in Peacetime; 1. Government PR for Widely Held values: Horton at the Maritime commission, 1938-1940; 2. Government PR When the President is Running for Reelection: Horton at the National Defense Advisory Commission, June-November 1940; Part II. Government PR in the Twilight between Peace and War; 3. Horton at the Office of Production Management, November 1940-February 1941.
  • 4. An overview of Horton's Autonomous Division of Information, March-December 19415. The Division of Information's Programs and Management, March-December 1941; Part III. Government PR in Wartime; 6. An Overview of Horton's Autonomous Division of Information, December 1941-June 1942; 7. The Division of Information's Programs and Management, December 1941-June 1942; 8. Horton and Government PR after the Division of Information, June 1942-June 1946; Conclusion: Robert Horton and the Practice of Government PR; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U.