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Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity /
Annotation
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
2005.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 010 | |z 2019718658 | ||
| 020 | |a 9780252092794 | ||
| 020 | |z 9780252074554 | ||
| 020 | |z 9780252029424 | ||
| 035 | |a (OCoLC)815477963 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Wansink, Brian. | |
| 245 | 1 | 0 | |a Marketing Nutrition : |b Soy, Functional Foods, Biotechnology, and Obesity / |c Brian Wansink. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c 2005. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©2005. | |
| 300 | |a 1 online resource (224 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a The food series | |
| 505 | 0 | |a Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward. | |
| 520 | 8 | |a Annotation |b Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing. | |
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Patient education. |2 fast |0 (OCoLC)fst01055007 | |
| 650 | 7 | |a Nutrition. |2 fast |0 (OCoLC)fst01042187 | |
| 650 | 7 | |a Food habits. |2 fast |0 (OCoLC)fst00930807 | |
| 650 | 7 | |a Communication in diet therapy. |2 fast |0 (OCoLC)fst00870128 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Nursing |x Nutrition. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Diet Therapy. |2 bisacsh | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Nutrition. | |
| 650 | 6 | |a Habitudes alimentaires. | |
| 650 | 6 | |a Éducation des patients. | |
| 650 | 6 | |a Communication en dietotherapie. | |
| 650 | 2 | |a Nutritional Physiological Phenomena | |
| 650 | 2 | |a Feeding Behavior | |
| 650 | 2 | |a Patient Education as Topic | |
| 650 | 2 | 2 | |a Food Industry |x economics |
| 650 | 2 | 2 | |a Consumer Behavior |x economics |
| 650 | 1 | 2 | |a Nutrition. |
| 650 | 1 | 2 | |a Marketing |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Nutrition. | |
| 650 | 0 | |a Food habits. | |
| 650 | 0 | |a Patient education. | |
| 650 | 0 | |a Communication in diet therapy. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/18608/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement | ||
| 945 | |a Project MUSE - Archive Political Science and Policy Studies Supplement | ||