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musev2_15684 |
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MdBmJHUP |
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20230905041715.0 |
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m o d |
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090102s2009 mau o 00 0 eng d |
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|z 2008055182
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|a 9781584658337
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|z 9781584657682
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035 |
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|a (OCoLC)646815634
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|a MdBmJHUP
|c MdBmJHUP
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|a n-us---
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4 |
|a HF6105.U5
|b J66 2009
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082 |
0 |
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|a 940.53/1
|2 22
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100 |
1 |
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|a Jones, John Bush.
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245 |
1 |
0 |
|a All-Out for Victory! :
|b Magazine Advertising and the World War II Home Front /
|c John Bush Jones.
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264 |
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1 |
|a Hanover [N.H.] :
|b Published by University Press of New England,
|c 2009.
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264 |
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3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
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264 |
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4 |
|c ©2009.
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300 |
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|a 1 online resource (340 pages):
|b ill. (some col.) ;
|
336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a computer
|b c
|2 rdamedia
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338 |
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|a online resource
|b cr
|2 rdacarrier
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504 |
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|a Includes bibliographical references (p. [297]-298) and index.
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505 |
0 |
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|a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
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588 |
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|a Description based on print version record.
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650 |
|
0 |
|a Advertising, Magazine
|z United States
|x History
|y 20th century.
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655 |
|
7 |
|a Electronic books.
|2 local
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710 |
2 |
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|a Project Muse.
|e distributor
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830 |
|
0 |
|a Book collections on Project MUSE.
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856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/15684/
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945 |
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|a Project MUSE - Custom Collection
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945 |
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|a Project MUSE - Archive Complete Foundation
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945 |
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|a Project MUSE - Archive Global Cultural Studies Foundation
|