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All-Out for Victory! : Magazine Advertising and the World War II Home Front /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, John Bush
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hanover [N.H.] : Published by University Press of New England, 2009.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Jones, John Bush. 
245 1 0 |a All-Out for Victory! :   |b Magazine Advertising and the World War II Home Front /   |c John Bush Jones. 
264 1 |a Hanover [N.H.] :  |b Published by University Press of New England,  |c 2009. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2012 
264 4 |c ©2009. 
300 |a 1 online resource (340 pages):   |b ill. (some col.) ; 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (p. [297]-298) and index. 
505 0 |a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. 
588 |a Description based on print version record. 
650 0 |a Advertising, Magazine  |z United States  |x History  |y 20th century. 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/15684/ 
945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - Archive Complete Foundation 
945 |a Project MUSE - Archive Global Cultural Studies Foundation