Commodity Activism : Cultural Resistance in Neoliberal Times /

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Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: th...

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Detalles Bibliográficos
Otros Autores: Banet-Weiser, Sarah, 1966- (Editor ), Mukherjee, Roopali (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, 2012.
Colección:Book collections on Project MUSE.
Temas:
Social responsibility of business.
Consumption (Economics) > Social aspects.
Consumption (Economics) > Political aspects.
Consumers > Political activity.
Consumer behavior.
LAW > Media & the Law.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
Entreprises > Responsabilite sociale.
Action sociale > Aspect economique.
Consommateurs > Comportement.
Social action > Economic aspects.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism."
Descripción Física:1 online resource.
ISBN:9780814763018

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