The Economics and Financing of Media Companies : Second Edition /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Picard, Robert G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Fordham University Press, 2011.
Edición:2nd ed.
Colección:Book collections on Project MUSE.
Temas:
Mass media > Finance.
Mass media > Economic aspects.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Media firms as economic and business entities
  • Business models, workflows, and value chains in media firms
  • Distribution and retail sales of media
  • Economic forces affecting media
  • The influence of the general economy on media
  • Audiences and consumers
  • Media, advertisers, and advertising
  • Competition in media markets
  • Concepts in media financing and financial management
  • Capital markets and media firms
  • The development of large media companies
  • Trade and globalization in media products and services
  • Indicators of financial and economic health of media firms.

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