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100819s2011 nyu o 00 0 eng d |
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|z 2010033993
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|a 9780823249091
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|z 0823232565
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|z 9780823232567
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|a (OCoLC)742517413
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|a MdBmJHUP
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|a P96.E25
|b P528 2011
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| 082 |
0 |
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|a 338.4/730223
|2 22
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| 100 |
1 |
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|a Picard, Robert G.
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| 245 |
1 |
4 |
|a The Economics and Financing of Media Companies :
|b Second Edition /
|c Robert G. Picard.
|
| 250 |
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|a 2nd ed.
|
| 264 |
|
1 |
|a New York :
|b Fordham University Press,
|c 2011.
|
| 264 |
|
3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
|
| 264 |
|
4 |
|c ©2011.
|
| 300 |
|
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|a 1 online resource (270 pages):
|b ill. ;
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
|
| 588 |
|
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Mass media
|x Finance.
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| 650 |
|
0 |
|a Mass media
|x Economic aspects.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a Project Muse.
|e distributor
|
| 830 |
|
0 |
|a Book collections on Project MUSE.
|
| 856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/14547/
|
| 945 |
|
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|a Project MUSE - Custom Collection
|
| 945 |
|
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|a Project MUSE - 2011 Complete
|
| 945 |
|
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|a Project MUSE - 2011 Political Science and Policy Studies
|
