Cargando…
You Are the Brand /
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Brunswick, N.J. :
Rutgers University Press,
2011.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Tiger Woods : no one walks on water
- Buddy "the cake boss" Valastro : baking cakes and living dreams
- JH Cohn : branding for accountants? Why not!
- Toyota : putting the brakes on its brand
- Michael Port : living by the "golden rule"
- Blackberry : the brand you "can't live without"
- Barack Obama : a brand in transition
- Coke : it's the real thing
- Thirteen/WNET.org : beyond Sesame Street and Bill Moyers
- TD Bank : beyond colors, letters, and logos
- The Catholic Church : a brand in constant crisis
- Toast : knowing where your bread is buttered
- The New York Yankees : a lot more than a baseball brand
- The Kennedys : the rise and fall of America's "royal family"
- Hospital brands : hospitals branding in challenging and uncertain times
- Starbucks : "your usual, Steve?"
- Blackwater : changing your name doesn't fix your reputation
- Campbell soup : engage your employees
- awaken your brand
- Nick Matarazzo : staying in the game
- Martha Stewart : boy
- was I wrong
- Bobbi Brown : keeping it real
- Oprah : the "Babe Ruth" of modern-day branding
- BP Oil : total brand destruction
- TODAY : it's about yesterday, today, and tomorrow
- Howard Stern : "the king of media"
- E*TRADE : when your brand is a "baby"
- Gibbons : one name can communicate so much
- Governor Chris Christie : when being "blunt" is your brand
- Lebron James : when your "decision" hurts your brand
- Newsweek : Times they are a-changing
- Daniela Costanzo : spinning her magic
- Sarah Palin : so you want to be taken seriously?
- Rutgers University : the Block R success story
- TJ Nelligan : doing well by doing good
- Eliot Spitzer : go figure
- Wells Fargo/Wachovia : two banks into one
- the bottom line
- Make-a-Wish Foundation : granting lasting wishes
- Fox News: love 'em, hate 'em, trust 'em
- watch 'em.