A Novel Marketplace : Mass Culture, the Book Trade, and Postwar American Fiction /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brier, Evan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, 2010.
Colección:Book collections on Project MUSE.
Temas:
Authors and publishers > United States > History > 20th century.
Literature publishing > Economic aspects > United States > History > 20th century.
Fiction > Publishing > United States > History > 20th century.
American fiction > 20th century > History and criticism.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : selling the novel in the age of mass culture
  • Constructing the postwar art novel : the making and marketing of The sheltering sky
  • The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture
  • Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit
  • From novel to blockbuster : Peyton Place and the narrative of cultural decline
  • 1959 and beyond : mergers, acquisitions, and Norman Mailer
  • Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.

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