|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
musev2_12048 |
| 003 |
MdBmJHUP |
| 005 |
20230905041338.0 |
| 006 |
m o d |
| 007 |
cr||||||||nn|n |
| 008 |
080128s2008 pau o 00 0 eng d |
| 010 |
|
|
|z 2008295550
|
| 020 |
|
|
|a 9780812206050
|
| 020 |
|
|
|z 9780812220667
|
| 035 |
|
|
|a (OCoLC)794702277
|
| 040 |
|
|
|a MdBmJHUP
|c MdBmJHUP
|
| 050 |
0 |
4 |
|a TT497
|b .P76 2008
|
| 082 |
0 |
|
|a 746.9/2
|2 22
|
| 245 |
0 |
0 |
|a Producing Fashion :
|b Commerce, Culture, and Consumers /
|c edited by Regina Lee Blaszczyk.
|
| 264 |
|
1 |
|a Philadelphia :
|b University of Pennsylvania Press,
|c 2008.
|
| 264 |
|
3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
|
| 264 |
|
4 |
|c ©2008.
|
| 300 |
|
|
|a 1 online resource (376 pages):
|b ill. ;
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (p. [293]-348) and index.
|
| 505 |
0 |
|
|a Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Product management
|y 20th century
|x History.
|
| 650 |
|
0 |
|a Marketing
|x Management
|y 20th century
|x History.
|
| 650 |
|
0 |
|a Consumers' preferences
|y 20th century
|x History.
|
| 650 |
|
0 |
|a Fashion merchandising
|y 20th century
|x History.
|
| 650 |
|
0 |
|a Fashion design
|y 20th century
|x History.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Blaszczyk, Regina Lee.
|
| 710 |
2 |
|
|a Project Muse.
|e distributor
|
| 830 |
|
0 |
|a Book collections on Project MUSE.
|
| 856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/12048/
|
| 945 |
|
|
|a Project MUSE - Custom Collection
|
| 945 |
|
|
|a Project MUSE - Archive Complete Foundation
|
| 945 |
|
|
|a Project MUSE - Archive History Foundation
|
