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An Influencer's World : A Behind-the-Scenes Look at Social Media Influencers and Creators /

"An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's t...

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Detalles Bibliográficos
Otros Autores: Baker, Don, 1972- (Editor ), Baker, Caroline, 1969- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Iowa City : University of Iowa Press, [2023]
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 3 |a An Influencer's World :   |b A Behind-the-Scenes Look at Social Media Influencers and Creators /   |c by Caroline Baker and Don Baker. 
264 1 |a Iowa City :  |b University of Iowa Press,  |c [2023] 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2023 
264 4 |c ©[2023] 
300 |a 1 online resource. 
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500 |a Includes index. 
520 |a "An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's the influencer lifestyle and how do they win their fight for relevance? How do influencers create an authentic brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate creating a big psychological toll for those who choose to play in the game. The purpose of An Influencers World is to get an insider's look at influencing and how the game is played by showcasing a diverse set of voices from within the industry, including interviews with dozens of trending influencers, CEOs and other leading industry insiders, brands, mental health professionals and celebrities. It's a complete picture that explores the business, history, culture, and psychology of influencing like no other book before it"--  |c Provided by publisher. 
588 |a Description based on print version record. 
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650 7 |a Social influence.  |2 fast  |0 (OCoLC)fst01122536 
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