Cargando…
Winning Women's Hearts and Minds : Selling Cold War Culture in the US and the USSR /
"Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America's first peacetime propaganda organization, Amerika...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
University of Toronto Press,
2022.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_110132 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905054431.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 220401s2022 onc o 00 0 eng d | ||
| 020 | |a 9781487518721 | ||
| 020 | |z 9781487503772 | ||
| 020 | |z 9781487518738 | ||
| 035 | |a (OCoLC)1370122537 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Cucuz, Diana, |e author. | |
| 245 | 1 | 0 | |a Winning Women's Hearts and Minds : |b Selling Cold War Culture in the US and the USSR / |c Diana Cucuz. |
| 264 | 1 | |a London : |b University of Toronto Press, |c 2022. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©2022. | |
| 300 | |a 1 online resource (336 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a The "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal -- The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal -- Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Modelling the American Dream: Fashion and Femininity in Amerika -- Living the American Dream: The Happy Homemaker in Amerika -- Amerika, USSR, and a Woman's Proper Place in the 1960s. | |
| 520 | |a "Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America's first peacetime propaganda organization, Amerika was used to influence Russians, and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women's Hearts and Minds relies on USIA archives, issues of Amerika, and American women's magazines such as the Ladies' Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers. This study analyses how Amerika was used to appeal to Russian women. Portrayed in the US media as "babushkas," they were considered unfeminine, overworked, and deprived of consumer goods and services by a repressive regime. Diana Cucuz provides a gendered analysis of the USIA and of Amerika, whose propaganda campaign relied heavily on postwar conservative gender norms and images of domestic contentment to convey positive messages about the American way of life in the hopes of undermining that Soviet regime. Winning Women's Hearts and Minds sheds light on the significance of women, gender, and consumption to international politics during the Cold War."-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 630 | 0 | 0 | |a Amerika (Washington, D.C.) |
| 630 | 0 | 0 | |a Ladies' home journal. |
| 610 | 2 | 7 | |a United States Information Agency. |2 fast |0 (OCoLC)fst00576010 |
| 610 | 2 | 0 | |a United States Information Agency. |
| 650 | 7 | |a Women's periodicals, American. |2 fast |0 (OCoLC)fst01178766 | |
| 650 | 7 | |a Women |x Social conditions. |2 fast |0 (OCoLC)fst01176947 | |
| 650 | 7 | |a Women consumers. |2 fast |0 (OCoLC)fst01177530 | |
| 650 | 7 | |a Propaganda, American. |2 fast |0 (OCoLC)fst01078968 | |
| 650 | 7 | |a Popular literature. |2 fast |0 (OCoLC)fst01071405 | |
| 650 | 7 | |a Cultural diplomacy. |2 fast |0 (OCoLC)fst01893393 | |
| 650 | 7 | |a Consumption (Economics) |2 fast |0 (OCoLC)fst00876455 | |
| 650 | 6 | |a Femmes |z URSS |x Conditions sociales. | |
| 650 | 6 | |a Paralitterature |z États-Unis |x Histoire et critique. | |
| 650 | 6 | |a Consommatrices |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 6 | |a Propagande americaine |z URSS |x Histoire |y 20e siecle. | |
| 650 | 6 | |a Diplomatie culturelle |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 0 | |a Women |z Soviet Union |x Social conditions. | |
| 650 | 0 | |a Popular literature |z United States |x History and criticism. | |
| 650 | 0 | |a Women's periodicals, American |x History |y 20th century. | |
| 650 | 0 | |a Consumption (Economics) |z United States |x History |y 20th century. | |
| 650 | 0 | |a Women consumers |z United States |x History |y 20th century. | |
| 650 | 0 | |a Propaganda, American |z Soviet Union |x History |y 20th century. | |
| 650 | 0 | |a Cultural diplomacy |z United States |x History |y 20th century. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 651 | 7 | |a Soviet Union. |2 fast |0 (OCoLC)fst01210281 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast |0 (OCoLC)fst01411635 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/110132/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2023 Complete | ||
| 945 | |a Project MUSE - 2023 History | ||