The Influencer Industry : The Quest for Authenticity on Social Media /

The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.

Detalles Bibliográficos
Autor principal: Hund, Emily (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton : Princeton University Press, [2023]
Colección:Book collections on Project MUSE.
Temas:
Authenticity (Philosophy) in mass media.
Social media > Authorship.
Internet personalities.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Groundwork
  • 2. Setting the Terms for a Transactional Industry
  • 3. Making Influence Efficient
  • 4. Revealing and Repositioning the Machinations of Influence
  • 5. The Industry Becomes Boundaryless
  • 6. The Cost of Being Real

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