Profit Margins : The American Silent Cinema and the Marginalization of Advertising /

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"Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad indust...

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Detalles Bibliográficos
Autor principal: Groskopf, Jeremy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington, Indiana : Indiana University Press, [2021]
Colección:Book collections on Project MUSE.
Temas:
Social classes.
Silent films.
Motion pictures in advertising.
Market segmentation.
Advertising.
PERFORMING ARTS / Film & Video / History & Criticism
Segmentation du marche > États-Unis > Histoire.
Classes sociales > États-Unis > Histoire.
Films muets > États-Unis > Histoire.
Cinema dans la publicite > Histoire.
Market segmentation > United States > History.
Social classes > United States > History.
Advertising > United States > History.
Silent films > United States > History.
Motion pictures in advertising > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Advertising Looks at Cinema
  • The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
  • Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
  • Watch This Space: Peripheral Advertising Through Technologies
  • The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
  • Conclusion: Intemperate Proclamations.

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