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The Adman's Dilemma : From Barnum to Trump
Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Toronto :
University of Toronto Press,
2018.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Title page; Copyright page; Contents; Acknowledgments; Introduction; Enter "Don Draper," 2007; Organization; Prelude; The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857; 1. The Huckster's Game; 1. Barnum's Folly: The Life of P.T. Barnum, Written by Himself, 1855; 2. The Fake Healers: Samuel Hopkins Adams, The Great American Fraud, 1907; 3. The New Napoleon: H.G. Wells, Tono-Bungay, 1909; 4. Stories of Magic and Mischief: Huckster Fictions 1906-1931; 2. The Rise of the Advertising Agent.
- 1. The House of Truth: George Creel, How We Advertised America, 19202. Philosophers of Persuasion: The Works of Claude Hopkins, E.E. Calkins, and Edward Bernays, 1910s and 1920s; 3. The Adman's Jesus: Bruce Barton, The Man Nobody Knows, 1925; 4. Anti-Advertising: James Rorty, Our Master's Voice: Advertising, 1934; 3. The Chronicle of Struggle; 1. The Peculiar Tribe: Martin Mayer, Madison Avenue, USA, 1958; 2. Stories of Angst: Frederic Wakeman, The Hucksters, 1946 and 1947; 3. The Adwoman's Plight: Delbert Mann, Lover Come Back, 1961.
- 4. A Story of Triumph: David Ogilvy, Confessions of an Advertising Man, 19634. A Worrisome Dominion; 1. The New Narrative of Harm: Vance Packard, The Hidden Persuaders, 1957; The Status Seekers, 1959; and The Waste Makers, 1960; 2. Stories of Justification: The Ad-Makers' Polemics and Memoirs, 1944-1975; 3. The Public Speaks: R.A. Bauer and Stephen Greyser, Advertising in America: The Consumer View, 1968; 5. The Gospel of Creativity; 1. Bernbach the Redeemer: "Adman's Adman," Time, 31 March 1958.
- 2. The Reign of the Innovators: The Memoirs of Jerry Della Femina (1970), George Lois (1972), and Mary Wells Lawrence (2002)3. Advertising Becomes Art: Kirk Varnedoe and Adam Gopnik, High & Low, MoMA 1990-1991 and Doug Pray, Art & Copy, 2009; 4. The Creative Process: Michael J. Arlen, Thirty Seconds, 1980; 5. Limits: Robert Downey Sr, Putney Swope, 1969; Jonathan Dee, "But Is It Advertising," 1999, and Palladio, 2002; Jason Reitman, Thank You for Smoking, 2006; 6. Ubiquity: Morgan Spurlock, POM Wonderful Presents: The Greatest Movie Ever Sold, 2011; 6. A Tyranny of Signs.
- 1. Stories of the Matrix: Barry Levinson, Wag the Dog, 19972. Capitalism's "Cultural Turn": Naomi Klein, No Logo, 2000; 3. The Spectre of Svengali: William Gibson, The "Blue Ant" or "Bigend" Trilogy, 2003-2010; 4. Contagion and Immunity: PBS, The Persuaders Website, 2004+; 5. The Ad-makers' Response: William M. O'Barr, "The Advertising Profession in the Public's Eye," 2006; Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015; Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016; The Moral of the Biography; Notes.