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The Adman's Dilemma : From Barnum to Trump
Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
2018.
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| Colección: | Book collections on Project MUSE.
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| Acceso en línea: | Texto completo |