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A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade /

"By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retaile...

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Detalles Bibliográficos
Autor principal: Penfold, Steven, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : University of Toronto Press, 2016.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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020 |a 9781442630970 
020 |z 9781442630987 
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040 |a MdBmJHUP  |c MdBmJHUP 
100 1 |a Penfold, Steven,  |d 1966-  |e author. 
245 1 2 |a A Mile of Make-Believe :   |b A History of the Eaton's Santa Claus Parade /   |c Steve Penfold. 
264 1 |a London :  |b University of Toronto Press,  |c 2016. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2023 
264 4 |c ©2016. 
300 |a 1 online resource (256 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a The corporate fantastic -- Santa in public -- The mediated Santa -- The civic fantastic -- Casualty of the times -- The most fabulous dreams of childhood. 
520 |a "By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--A visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."--  |c Provided by publisher 
520 |a "A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."--  |c Provided by publisher 
588 |a Description based on print version record. 
610 2 7 |a T. Eaton Co.  |2 fast  |0 (OCoLC)fst00581100 
610 2 6 |a T. Eaton Co  |x Histoire. 
610 2 0 |a T. Eaton Co.  |x History. 
600 0 7 |a Santa Claus  |c (Fictitious character)  |2 fast  |0 (OCoLC)fst01105278 
600 0 6 |a Pere Noël. 
600 0 0 |a Santa Claus. 
650 7 |a Parades.  |2 fast  |0 (OCoLC)fst01052822 
650 7 |a Manners and customs.  |2 fast  |0 (OCoLC)fst01007815 
650 7 |a Department stores.  |2 fast  |0 (OCoLC)fst00890783 
650 7 |a Consumption (Economics)  |2 fast  |0 (OCoLC)fst00876455 
650 7 |a Christmas.  |2 fast  |0 (OCoLC)fst00859787 
650 7 |a HISTORY  |z Canada  |x General.  |2 bisacsh 
650 7 |a RELIGION  |x Holidays  |x Christmas & Advent.  |2 bisacsh 
650 6 |a Consommation (Économie politique)  |z Canada  |x Histoire. 
650 6 |a Noël  |z Canada  |x Histoire. 
650 6 |a Defiles  |z Canada  |x Histoire. 
650 6 |a Grands magasins  |z Canada  |x Histoire. 
650 0 |a Consumption (Economics)  |z Canada  |x History. 
650 0 |a Christmas  |z Canada  |x History. 
650 0 |a Parades  |z Canada  |x History. 
650 0 |a Department stores  |z Canada  |x History. 
651 7 |a Canada.  |2 fast  |0 (OCoLC)fst01204310 
651 6 |a Canada  |x Moeurs et coutumes. 
651 0 |a Canada  |x Social life and customs. 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/107260/ 
945 |a Project MUSE - Custom Collection