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The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
[2016]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_107129 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905054149.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 160816s2016 onc o 00 0 eng d | ||
| 010 | |z 2016440995 | ||
| 020 | |a 9781442624771 | ||
| 020 | |z 9781442624788 | ||
| 020 | |z 9781442637177 | ||
| 035 | |a (OCoLC)956737816 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Murray, Kyle B. |q (Kyle Bayne), |d 1973- |e author. | |
| 245 | 1 | 4 | |a The American Retail Value Proposition : |b Crafting Unique Experiences at Compelling Prices / |c Kyle B. Murray. |
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c [2016] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©[2016] | |
| 300 | |a 1 online resource (256 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. | |
| 505 | 0 | |a 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. | |
| 520 | |a Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Retail trade. |2 fast |0 (OCoLC)fst01096067 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 6 | |a Commerce de detail |z États-Unis. | |
| 650 | 6 | |a Marketing |z États-Unis. | |
| 650 | 0 | |a Retail trade |z United States. | |
| 650 | 0 | |a Marketing |z United States. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/107129/ |
| 945 | |a Project MUSE - Custom Collection | ||