The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse /

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"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...

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Detalles Bibliográficos
Autor principal: Smith, Toby Maureen, 1947- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto, Ontario : University of Toronto Press, 1998.
Colección:Book collections on Project MUSE.
Temas:
Bedrijfsethiek.
Milieuhygiëne.
Marketing.
Social responsibility of business.
Industrialization > Environmental aspects.
Green marketing.
Environmental degradation.
Consumption (Economics) > Environmental aspects.
Environmental responsibility.
NATURE > Environmental Conservation & Protection.
Entreprises > Responsabilite sociale.
Responsabilite environnementale.
Environnement > Degradation.
Industrialisation > Aspect de l'environnement.
Consommation (Économie politique) > Aspect de l'environnement.
Marketing vert.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Theoretical considerations
  • Resignification of 'consume'
  • The environmental movement and consumerism
  • Green consumerism
  • Analysis of examples
  • Conclusion.

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