Cargando…
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse /
"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto, Ontario :
University of Toronto Press,
1998.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_106901 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905054137.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 150213s1998 onc o 00 0 eng d | ||
| 020 | |a 9781442657427 | ||
| 020 | |z 9780802080356 | ||
| 020 | |z 9780802041753 | ||
| 020 | |z 9781442659353 | ||
| 035 | |a (OCoLC)1369998029 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Smith, Toby Maureen, |d 1947- |e author. | |
| 245 | 1 | 4 | |a The Myth of Green Marketing : |b Tending Our Goats at the Edge of Apocalypse / |c Toby M. Smith. |
| 264 | 1 | |a Toronto, Ontario : |b University of Toronto Press, |c 1998. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©1998. | |
| 300 | |a 1 online resource (208 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Introduction -- Theoretical considerations -- Resignification of 'consume' -- The environmental movement and consumerism -- Green consumerism -- Analysis of examples -- Conclusion. | |
| 520 | 1 | |a "In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this system. The hegemonic system reacts to a threat to its structure by producing social myths that provide a 'common sense' understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell, and Mobil, Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses."--Jacket. | |
| 588 | |a Description based on print version record. | ||
| 650 | 1 | 7 | |a Bedrijfsethiek. |2 gtt |
| 650 | 1 | 7 | |a Milieuhygiëne. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 650 | 7 | |a Industrialization |x Environmental aspects. |2 fast |0 (OCoLC)fst00971829 | |
| 650 | 7 | |a Green marketing. |2 fast |0 (OCoLC)fst00947617 | |
| 650 | 7 | |a Environmental degradation. |2 fast |0 (OCoLC)fst00912877 | |
| 650 | 7 | |a Consumption (Economics) |x Environmental aspects. |2 fast |0 (OCoLC)fst00876458 | |
| 650 | 7 | |a Environmental responsibility. |2 fast |0 (OCoLC)fst00913443 | |
| 650 | 7 | |a NATURE |x Environmental Conservation & Protection. |2 bisacsh | |
| 650 | 6 | |a Entreprises |x Responsabilite sociale. | |
| 650 | 6 | |a Responsabilite environnementale. | |
| 650 | 6 | |a Environnement |x Degradation. | |
| 650 | 6 | |a Industrialisation |x Aspect de l'environnement. | |
| 650 | 6 | |a Consommation (Économie politique) |x Aspect de l'environnement. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 0 | |a Environmental responsibility. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Environmental degradation. | |
| 650 | 0 | |a Industrialization |x Environmental aspects. | |
| 650 | 0 | |a Consumption (Economics) |x Environmental aspects. | |
| 650 | 0 | |a Green marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/106901/ |
| 945 | |a Project MUSE - Custom Collection | ||