Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age /

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Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,...

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Detalles Bibliográficos
Autor principal: Parsons, Patricia, 1954- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, 2013.
Edición:Second edition.
Colección:Book collections on Project MUSE.
Temas:
Health services administration.
Communication in medicine.
Communication in management.
MEDICAL > Hospital Administration & Care.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
POLITICAL SCIENCE > Public Policy > Social Security.
public relations.
Relations publiques.
Communication.
Communication en gestion.
Communication en medecine.
Services de sante > Administration.
Public Relations
Health Services Administration
Health Facility Administrators
Communication
Public relations.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Preface
  • Level I: Personal and Professional Foundations
  • 1 Communication: A Management Tool
  • 2 The Strategic Communication Process
  • 3 Interpersonal Skills
  • 4 Put It in Writing
  • 5 Presentations That Deliver
  • 6 Fundamentals of Social Media
  • Level II: It All Begins at Home
  • 7 Communicating In-house
  • 8 Communicating Strategically with Your Board
  • 9 Working with PR and Corporate Communications
  • Level III: The World Outside
  • 10 Creating Community Relationships
  • 11 Media Relations Process and Practices
  • Level IV: Crises and Issues12 Communication in a Crisis
  • 13 A View to the Future
  • Notes
  • Bibliography
  • Index
  • About the Author

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