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Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age /
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
2013.
|
| Edición: | Second edition. |
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 131219s2013 onc o 00 0 eng d | ||
| 020 | |a 9781442667532 | ||
| 020 | |z 9781442647213 | ||
| 020 | |z 9781442615342 | ||
| 020 | |z 9781442667549 | ||
| 035 | |a (OCoLC)865579227 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Parsons, Patricia, |d 1954- |e author. | |
| 245 | 1 | 0 | |a Beyond Persuasion : |b Communication Strategies for Healthcare Managers in the Digital Age / |c Patricia J. Parsons. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c 2013. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2022 | |
| 264 | 4 | |c ©2013. | |
| 300 | |a 1 online resource (216 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover -- Contents -- Preface -- Level I: Personal and Professional Foundations -- 1 Communication: A Management Tool -- 2 The Strategic Communication Process -- 3 Interpersonal Skills -- 4 Put It in Writing -- 5 Presentations That Deliver -- 6 Fundamentals of Social Media -- Level II: It All Begins at Home -- 7 Communicating In-house -- 8 Communicating Strategically with Your Board -- 9 Working with PR and Corporate Communications -- Level III: The World Outside -- 10 Creating Community Relationships -- 11 Media Relations Process and Practices | |
| 505 | 0 | |a Level IV: Crises and Issues12 Communication in a Crisis -- 13 A View to the Future -- Notes -- Bibliography -- Index -- About the Author | |
| 520 | |a Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Health services administration. |2 fast |0 (OCoLC)fst00953286 | |
| 650 | 7 | |a Communication in medicine. |2 fast |0 (OCoLC)fst00870205 | |
| 650 | 7 | |a Communication in management. |2 fast |0 (OCoLC)fst00870174 | |
| 650 | 7 | |a MEDICAL |x Hospital Administration & Care. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Services & Welfare. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Security. |2 bisacsh | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Communication. | |
| 650 | 6 | |a Communication en gestion. | |
| 650 | 6 | |a Communication en medecine. | |
| 650 | 6 | |a Services de sante |x Administration. | |
| 650 | 1 | 2 | |a Public Relations |
| 650 | 1 | 2 | |a Health Services Administration |
| 650 | 1 | 2 | |a Health Facility Administrators |
| 650 | 1 | 2 | |a Communication |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Communication in medicine. | |
| 650 | 0 | |a Health services administration. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/106456/ |
| 945 | |a Project MUSE - Custom Collection | ||