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Innovation Reinvented : Six Games that Drive Growth /
"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-...
| Autores principales: | , |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto [Ont.] :
University of Toronto Press,
2012
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 007 | cr||||||||nn|n | ||
| 008 | 120105t20122012onc o 00 0 eng d | ||
| 020 | |a 9781442699571 | ||
| 020 | |z 9781442644298 | ||
| 020 | |z 9781442699588 | ||
| 035 | |a (OCoLC)799730739 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Miller, Roger, |d 1938- |e author. | |
| 245 | 1 | 0 | |a Innovation Reinvented : |b Six Games that Drive Growth / |c Roger Miller and Marcel Côte. |
| 264 | 1 | |a Toronto [Ont.] : |b University of Toronto Press, |c 2012 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 online resource (312 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Preface -- Introducing the games. The diversity of innovation -- Peering into the black box -- Searching for patterns -- The games of innovation -- Emerging and mature markets -- Product architecture -- The six games of innovation. Eureka! -- The special case of the pharmaceutical sector -- Battles of architecture -- Breakthrough games: high technology craft -- New and improved -- Mass customization -- Pushing the envelope -- Transitions -- Looking ahead. Winning strategies -- Public policies -- Rethinking innovation -- End notes. | |
| 520 | |a "Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Technological innovations |x Economic aspects. |2 fast |0 (OCoLC)fst01145010 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 650 | 7 | |a Economic development. |2 fast |0 (OCoLC)fst00901785 | |
| 650 | 7 | |a Competition. |2 fast |0 (OCoLC)fst00871464 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a economic development. |2 aat | |
| 650 | 6 | |a Succes dans les affaires. | |
| 650 | 6 | |a Developpement economique. | |
| 650 | 6 | |a Competitivite (Économie) | |
| 650 | 6 | |a Innovations |x Aspect economique. | |
| 650 | 2 | |a Economic Competition | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Economic development. | |
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Côte, Marcel, |c (Economist), |d 1942- |e author. | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/105918/ |
| 945 | |a Project MUSE - Custom Collection | ||