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090727s2010 nyu o 00 0 eng d |
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|z 2009029212
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|a 9780814733158
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|z 9780814731949
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|a (OCoLC)558991452
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|a MdBmJHUP
|c MdBmJHUP
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|a PN1992.8.A32
|b G73 2010
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|a 659.1/9302234
|2 22
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|a Gray, Jonathan
|q (Jonathan Alan)
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|a Show Sold Separately :
|b Promos, Spoilers, and Other Media Paratexts /
|c Jonathan Gray.
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264 |
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1 |
|a New York :
|b New York University Press,
|c 2010.
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|a Baltimore, Md. :
|b Project MUSE,
|c 2012
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|c ©2010.
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300 |
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|a 1 online resource (256 pages):
|b ill. ;
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references (p. 223-238) and index.
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|a Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
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|a Open Access
|f Unrestricted online access
|2 star
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588 |
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|a Description based on print version record.
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650 |
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|a Mass media and culture.
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650 |
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|a Intertextuality.
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650 |
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0 |
|a Paratext.
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650 |
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0 |
|a Motion pictures
|x Marketing
|x Social aspects.
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650 |
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|a Television programs
|x Marketing
|x Social aspects.
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650 |
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0 |
|a Advertising
|x Motion pictures
|x Social aspects.
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650 |
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0 |
|a Advertising
|x Television programs
|x Social aspects.
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655 |
|
7 |
|a Electronic books.
|2 local
|
710 |
2 |
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|a Project Muse.
|e distributor
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830 |
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0 |
|a Book collections on Project MUSE.
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856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/10587/
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945 |
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|a Project MUSE - 2010 Film, Theater and Performing Arts
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945 |
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|a Project MUSE - 2010 Complete
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