Polling and Public Opinion : A Canadian Perspective /

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"In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues s...

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Detalles Bibliográficos
Autor principal: Butler, Peter Marshall, 1943- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Buffalo, N.Y. : University of Toronto Press, 2007.
Colección:Book collections on Project MUSE.
Temas:
Public opinion polls.
Public opinion.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Sociology > General.
public opinion polls.
Sondages d'opinion.
Opinion publique > Canada.
Sondages d'opinion > Manuels d'enseignement superieur.
Opinion publique > Canada > Manuels d'enseignement superieur.
Public Opinion
Public opinion > Canada > Textbooks.
Public opinion > Canada.
Public opinion polls > Textbooks.
Canada.
Textbooks.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: 1. Polling and understanding public opinion
  • 2. Methods of collecting opinions
  • 3. Public opinion and the mass media
  • 4. Public opinion polls and social policy.

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