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Selling Themselves : The Emergence of Canadian Advertising /
"From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who ma...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Buffalo :
University of Toronto Press,
2001.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro
- Contents
- Acknowledgments
- Introduction
- 1. Newspapers, Advertising, and the Rise of the Agency, 1850-1900
- 2. Toronto Adworkers
- 3. A Professional Ideal
- 4. The Industry Takes Shape, 1900-1921
- 5. Copywriting, Psychology, and the Science of Advertising
- 6. Market Research and the Management of Risk
- 7. The Canadian Market, Magazines, and the New Logic of Advertising
- Conclusion
- Appendix
- Notes
- Selected Bibliography
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- V
- W.