Endless Propaganda : The Advertising of Public Goods /

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"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...

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Detalles Bibliográficos
Autor principal: Rutherford, Paul, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Buffalo : University of Toronto Press, [2000]
Colección:Book collections on Project MUSE.
Temas:
Propagande.
Publicite televisee.
Bien commun.
Services publics.
Publicite engagee.
Publicite d'interêt public > Europe de l'Ouest.
Publicite d'interêt public > Canada.
Publicite d'interêt public > États-Unis.
Marketing social > Europe de l'Ouest.
Marketing social > Canada.
Marketing social > États-Unis.
Gedragsbeïnvloeding.
Sociale verantwoordelijkheid.
Advertenties.
Öffentliches Gut
Propaganda
Werbung
Social marketing.
Advocacy advertising.
Advertising, Public service.
Television advertising > Social aspects.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
Publicite-plaidoyer > Europe.
Publicite-plaidoyer > Canada.
Publicite-plaidoyer > États-Unis.
Publicite d'interêt public > Europe.
Marketing social > Europe.
Publicite televisee > Aspect social.
Publicite-plaidoyer > Aspect social.
Publicite televisee > Aspect social > États-Unis.
Publicite-plaidoyer > Aspect social > États-Unis.
Advocacy advertising > Social aspects.
Television advertising > Social aspects > United States.
Advocacy advertising > Social aspects > United States.
Advocacy advertising > Europe.
Advocacy advertising > Canada.
Advocacy advertising > United States.
Advertising, Public service > Europe.
Advertising, Public service > Canada.
Advertising, Public service > United States.
Social marketing > Europe.
Social marketing > Canada.
Social marketing > United States.
USA.
États-Unis.
Canada.
United States.
Europe.
Livres numeriques.
e-books.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Advertising as Propaganda
  • Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970
  • Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera
  • Governing Affluence: The First World in the Seventies
  • Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia
  • Charitable Souls: The Practice of Altruism
  • Administered Minds, or Shaming the Citizenry
  • Appropriations: Benetton and Others
  • *A 'Risk' Technology
  • Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams
  • Green Nightmares: Humanity versus Nature
  • Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene
  • Conclusion: Postmodern Democracy.

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