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Endless Propaganda : The Advertising of Public Goods /
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Buffalo :
University of Toronto Press,
[2000]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 130415t20002000onc o 00 0 eng d | ||
| 020 | |a 9781442674455 | ||
| 020 | |z 9780802083012 | ||
| 020 | |z 9780802047397 | ||
| 035 | |a (OCoLC)839304607 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Rutherford, Paul, |d 1944- |e author. | |
| 245 | 1 | 0 | |a Endless Propaganda : |b The Advertising of Public Goods / |c Paul Rutherford. |
| 264 | 1 | |a Buffalo : |b University of Toronto Press, |c [2000] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©[2000] | |
| 300 | |a 1 online resource (400 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Introduction: Advertising as Propaganda -- Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera -- Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia -- Charitable Souls: The Practice of Altruism -- Administered Minds, or Shaming the Citizenry -- Appropriations: Benetton and Others -- *A 'Risk' Technology -- Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams -- Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy. | |
| 520 | |a "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."-- |c Provided by publisher | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Propagande. |2 rasuqam | |
| 650 | 7 | |a Publicite televisee. |2 rasuqam | |
| 650 | 7 | |a Bien commun. |2 rasuqam | |
| 650 | 7 | |a Services publics. |2 rasuqam | |
| 650 | 1 | 7 | |a Publicite engagee. |2 rasuqam |
| 650 | 7 | |a Publicite d'interêt public |z Europe de l'Ouest. |2 ram | |
| 650 | 7 | |a Publicite d'interêt public |z Canada. |2 ram | |
| 650 | 7 | |a Publicite d'interêt public |z États-Unis. |2 ram | |
| 650 | 7 | |a Marketing social |z Europe de l'Ouest. |2 ram | |
| 650 | 7 | |a Marketing social |z Canada. |2 ram | |
| 650 | 7 | |a Marketing social |z États-Unis. |2 ram | |
| 650 | 1 | 7 | |a Gedragsbeïnvloeding. |2 gtt |
| 650 | 1 | 7 | |a Sociale verantwoordelijkheid. |2 gtt |
| 650 | 1 | 7 | |a Advertenties. |2 gtt |
| 650 | 7 | |a Öffentliches Gut |2 gnd | |
| 650 | 7 | |a Propaganda |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Social marketing. |2 fast |0 (OCoLC)fst01122635 | |
| 650 | 7 | |a Advocacy advertising. |2 fast |0 (OCoLC)fst00797980 | |
| 650 | 7 | |a Advertising, Public service. |2 fast |0 (OCoLC)fst00797967 | |
| 650 | 7 | |a Television advertising |x Social aspects. |2 fast |0 (OCoLC)fst01146667 | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Cultural Policy. |2 bisacsh | |
| 650 | 6 | |a Publicite-plaidoyer |z Europe. | |
| 650 | 6 | |a Publicite-plaidoyer |z Canada. | |
| 650 | 6 | |a Publicite-plaidoyer |z États-Unis. | |
| 650 | 6 | |a Publicite d'interêt public |z Europe. | |
| 650 | 6 | |a Publicite d'interêt public |z Canada. | |
| 650 | 6 | |a Publicite d'interêt public |z États-Unis. | |
| 650 | 6 | |a Marketing social |z Europe. | |
| 650 | 6 | |a Marketing social |z Canada. | |
| 650 | 6 | |a Marketing social |z États-Unis. | |
| 650 | 6 | |a Publicite televisee |x Aspect social. | |
| 650 | 6 | |a Publicite-plaidoyer |x Aspect social. | |
| 650 | 6 | |a Publicite televisee |x Aspect social |z États-Unis. | |
| 650 | 6 | |a Publicite-plaidoyer |x Aspect social |z États-Unis. | |
| 650 | 0 | |a Television advertising |x Social aspects. | |
| 650 | 0 | |a Advocacy advertising |x Social aspects. | |
| 650 | 0 | |a Television advertising |x Social aspects |z United States. | |
| 650 | 0 | |a Advocacy advertising |x Social aspects |z United States. | |
| 650 | 0 | |a Advocacy advertising |z Europe. | |
| 650 | 0 | |a Advocacy advertising |z Canada. | |
| 650 | 0 | |a Advocacy advertising |z United States. | |
| 650 | 0 | |a Advertising, Public service |z Europe. | |
| 650 | 0 | |a Advertising, Public service |z Canada. | |
| 650 | 0 | |a Advertising, Public service |z United States. | |
| 650 | 0 | |a Social marketing |z Europe. | |
| 650 | 0 | |a Social marketing |z Canada. | |
| 650 | 0 | |a Social marketing |z United States. | |
| 651 | 7 | |a USA. |2 swd | |
| 651 | 7 | |a États-Unis. |2 rasuqam | |
| 651 | 7 | |a Canada. |2 rasuqam | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 651 | 7 | |a Europe. |2 fast |0 (OCoLC)fst01245064 | |
| 651 | 7 | |a Canada. |2 fast |0 (OCoLC)fst01204310 | |
| 655 | 7 | |a Livres numeriques. |2 rvmgf | |
| 655 | 7 | |a e-books. |2 aat | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/104719/ |
| 945 | |a Project MUSE - Custom Collection | ||