Branding Black Womanhood : Media Citizenship from Black Power to Black Girl Magic /

Mostrar otras versiones (1)

"CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines th...

Descripción completa

Detalles Bibliográficos
Autor principal: Tounsel, Timeka N. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick : Rutgers University Press, 2022.
Colección:Book collections on Project MUSE.
Temas:
Women, Black, in popular culture.
Self-perception in women.
Communication in marketing.
Branding (Marketing)
BUSINESS & ECONOMICS / Commerce.
branding.
Communication en marketing.
Perception de soi chez la femme.
Femmes noires dans la culture populaire.
Femmes noires > Opinion publique.
Strategie de marque.
Women, Black > Public opinion.
Electronic books.
Acceso en línea:Texto completo

MARC

LEADER 00000cam a22000004a 4500
001 musev2_102454
003 MdBmJHUP
005 20230905053725.0
006 m o d
007 cr||||||||nn|n
008 210816s2022 nju o 00 0 eng d
010 |z  2021039303 
020 |a 9781978829930 
020 |z 9781978829923 
020 |z 9781978829909 
020 |z 9781978829916 
035 |a (OCoLC)1341840821 
040 |a MdBmJHUP  |c MdBmJHUP 
100 1 |a Tounsel, Timeka N.,  |e author. 
245 1 0 |a Branding Black Womanhood :   |b Media Citizenship from Black Power to Black Girl Magic /   |c Timeka N. Tounsel. 
264 1 |a New Brunswick :  |b Rutgers University Press,  |c 2022. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2022 
264 4 |c ©2022. 
300 |a 1 online resource:   |b illusrations (black and white) ; 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 0 |t Black women and the twenty-first century image economy --  |t The Black woman that Essence built --  |t Self-branding Black womanhood: the magic of Susan l. Taylor --  |t Marketing dignity: the commercial grammar of Black female empowerment --  |t Beyond magic: Black women content creators and productive vulnerability. 
520 |a "CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson's mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women's possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women's empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars"--  |c Provided by publisher. 
588 |a Description based on print version record. 
650 7 |a Women, Black, in popular culture.  |2 fast  |0 (OCoLC)fst01937577 
650 7 |a Self-perception in women.  |2 fast  |0 (OCoLC)fst01111839 
650 7 |a Communication in marketing.  |2 fast  |0 (OCoLC)fst00870196 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a BUSINESS & ECONOMICS / Commerce.  |2 bisacsh 
650 7 |a branding.  |2 aat 
650 6 |a Communication en marketing. 
650 6 |a Perception de soi chez la femme. 
650 6 |a Femmes noires dans la culture populaire. 
650 6 |a Femmes noires  |x Opinion publique. 
650 6 |a Strategie de marque. 
650 0 |a Communication in marketing. 
650 0 |a Self-perception in women. 
650 0 |a Women, Black, in popular culture. 
650 0 |a Women, Black  |x Public opinion. 
650 0 |a Branding (Marketing) 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/102454/ 
945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - 2022 Global Cultural Studies 
945 |a Project MUSE - 2022 American Studies 
945 |a Project MUSE - 2022 Complete 

Ejemplares similares