Cargando…

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia : Escalating from Online to Offline

Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites.While some are of the opinion that online campaigns are in...

Descripción completa

Detalles Bibliográficos
Autor principal: Yin, Pauline Pooi
Otros Autores: Rosli, Amirul Adli
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : ISEAS - Yusof Ishak Institute, 2021.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • FOREWORD
  • EXECUTIVE SUMMARY
  • Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline