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Case studies in the beer sector /
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several co...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego :
Elsevier Science & Technology,
[2021]
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| Colección: | Woodhead Publishing series in consumer science and strategic marketing.
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| Temas: | |
| Acceso en línea: | Texto completo |