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Case studies in the beer sector /
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several co...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego :
Elsevier Science & Technology,
[2021]
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| Colección: | Woodhead Publishing series in consumer science and strategic marketing.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | SCIDIR_on1195455180 | ||
| 003 | OCoLC | ||
| 005 | 20231120010508.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 200919s2021 caua ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e rda |c EBLCP |d YDX |d UKAHL |d UKMGB |d OCLCF |d OPELS |d OCLCO |d GZM |d OCLCO |d ABC |d OSU |d OCLCO |d OCLCQ |d SFB |d OCLCO | ||
| 015 | |a GBC0B7105 |2 bnb | ||
| 016 | 7 | |a 019886919 |2 Uk | |
| 019 | |a 1193331046 |a 1196196057 | ||
| 020 | |a 9780128177358 |q (ePub ebook) | ||
| 020 | |a 0128177357 |q (ePub ebook) | ||
| 020 | |z 9780128177341 |q (paperback) | ||
| 020 | |z 0128177349 |q (paperback) | ||
| 035 | |a (OCoLC)1195455180 |z (OCoLC)1193331046 |z (OCoLC)1196196057 | ||
| 050 | 4 | |a HD9397.A2 | |
| 082 | 0 | 4 | |a 338.4766342 |
| 245 | 0 | 0 | |a Case studies in the beer sector / |c edited by Roberta Capitello, Natalia Maehle. |
| 264 | 1 | |a San Diego : |b Elsevier Science & Technology, |c [2021] | |
| 264 | 4 | |c �2021 | |
| 300 | |a 1 online resource (xxix, 358 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Woodhead Publishing Series in Consumer Science and Strategic Marketing Ser. | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | |a Description based on print version record. | ||
| 505 | 0 | |a Front Cover -- Case Studies in the Beer Sector -- Copyright Page -- Contents -- List of contributors -- Acknowledgments -- Introduction: Global trends in the beer market -- Purpose of the book -- Overview of the chapters and their contribution -- References -- I. Beer market: factors and trends -- 1 Industrial beer versus craft beer: definitions and nuances -- 1.1 Introduction -- 1.2 How beer is made -- 1.3 Craft beer versus industrial beer -- 1.4 Changes in the global beer market -- 1.5 The "Japanese beer wars": an example of market change -- 1.6 Trends in the global beer market | |
| 505 | 8 | |a 1.7 Conclusion: the role of consumers -- References -- Consulted websites -- 2 Understanding the behavior of beer consumers -- 2.1 Introduction -- 2.2 Study objective -- 2.3 Study method -- 2.4 Results -- 2.4.1 Beer demand, policy design, and public health concerns -- 2.4.2 Sensory perceptions, preferences, and emotional responses to beer -- 2.4.3 Beer consumer attitudes, perceptions, and choices -- 2.4.4 New trends in beer consumption -- 2.5 Discussion -- 2.6 Conclusion -- Acknowledgement -- References -- 3 Craft beers and breweries in the United Kingdom: where now, what next? | |
| 505 | 8 | |a 3.1 Introduction -- 3.2 Real ales and craft breweries in the United Kingdom -- 3.3 British beer festivals: place branding and tourism -- 3.4 Exporting Britishness with beers -- 3.5 United Kingdom craft breweries: what next? -- References -- Further reading -- 4 Craft breweries and tourism best practices across the life cycle -- 4.1 Introduction -- 4.2 Literature review -- 4.3 Method -- 4.4 Results -- 4.4.1 Tourism practices one: Tasting bars and tours -- 4.4.2 Tourism practices two: Festival participation -- 4.5 Discussion -- 4.5.1 Implications for theory -- 4.5.2 Implications for managers | |
| 505 | 8 | |a 4.6 Conclusion -- References -- II. Case studies on consumer science and product innovation and differentiation -- 5 From drinking beer to experiencing beer: the British beer market and the Castle Rock Brewery case -- 5.1 Introduction: The British beer market -- 5.2 The Castle Rock Brewery experience -- 5.2.1 Anticipation of trends -- 5.2.2 Continuous reinvention -- 5.2.3 Customers education -- 5.2.4 Community engagement -- 5.3 Conclusion: Case learnings -- References -- 6 Sites of consumption and sights of production: brew bars and craft beer in the city | |
| 505 | 8 | |a 6.1 Introduction: the rise of craft beer and more-than-commodity production -- 6.2 Crafting consumption: the glocalization of barscapes -- 6.3 Spatializing the craft beer product life cycle: a typology -- 6.3.1 Stage 1: Precraft-globalized production and consumption -- 6.3.2 Stage 2: Pioneer-experimentation and early adopters -- 6.3.3 Stage 3: Early boom-consolidation and competition -- 6.3.4 Stage 4: Late boom-differentiation and concentration -- 6.3.5 Stage 5: Postcraft-oligopolistic competition and homogenized differentiation -- 6.4 Sites of consumption: the "barscape" in Wellington | |
| 500 | |a 6.5 Sights of production: brew bars | ||
| 520 | |a Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. | ||
| 650 | 0 | |a Beer industry |x Management |v Case studies. | |
| 650 | 6 | |a Bi�ere |0 (CaQQLa)201-0274522 |x Industrie |0 (CaQQLa)201-0274522 |x Gestion |0 (CaQQLa)201-0380063 |v �Etudes de cas. |0 (CaQQLa)201-0376950 | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Case studies |2 fast |0 (OCoLC)fst01423765 | |
| 700 | 1 | |a Capitello, Roberta, |e editor. | |
| 700 | 1 | |a Maehle, Natalia, |e editor. | |
| 776 | 0 | 8 | |i Print version: |a Capitello, Roberta |t Case Studies in the Beer Sector |d San Diego : Elsevier Science & Technology,c2020 |z 9780128177341 |
| 830 | 0 | |a Woodhead Publishing series in consumer science and strategic marketing. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780128177341 |z Texto completo |