China's publishing industry : from Mao to the market /

China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book ta...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yun, Qidong (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Chandos Publishing, an imprint of Elsevier, [2019].
Colección:Elsevier Asian studies series.
Temas:
Publishers and publishing > China.
LANGUAGE ARTS & DISCIPLINES / Journalism.
Publishers and publishing
China
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Mapping book publishing in China
  • From Communisation to commercialization : China's publishing from 1949 to 1992
  • Ideology and the commercialization of book publishing in China
  • Conglomeration : the formation of publishing groups
  • Corporatization : the transition to enterprises
  • Digital publishing : challenges and opportunities
  • Politics, profit and digital prospect : Guangdong Provincial Publishing Group as a case.

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