Methods in consumer research. Volume 2, Alternative approaches and special applications /

"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts con...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ares, Gaston (Editor ), Varela, Paula (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Duxford, United Kingdom : Woodhead Publishing, [2018]
Colección:Woodhead Publishing in food science, technology, and nutrition.
Temas:
Consumers > Research.
Consumer behavior.
Consommateurs > Recherche.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contextual influences on consumer responses to food products / Armand V. Cardello and Herbert L. Meiselman
  • Evoked contexts / Margrethe Hersleth
  • Immersive techniques and virtual reality / Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Matthieu Ischer, Axel De Marles, and Isabelle Cayeux
  • Evaluation of meals and food pairing / Jake Lahne
  • Situational factors and the design of in situ evaluations / Agnes Giboreau
  • Measuring appetite and food intake / Martin R. Yeomans
  • Measuring satiation and satiety / Cia�rn G. Forde
  • Methodological approaches for measuring consumer-perceived well-being in a food-related context / Gas�tn Ares, Ana Gi�mnez and Rosires Deliza
  • Measuring implicit associations in food-related consumer research / Alexandra A. Kraus and Betina Piqueras-Fiszman
  • Automatic facial expressions analysis in consumer science / Lukas Danner and Klaus Duerrschmid
  • Physiological measurements: EEG and fMRI / Jelle R. Dalenberg, Heleen R. Hoogeveen and Monicque M. Lorist
  • Eye tracking in consumer research / Klaus Duerrschmid and Lukas Danner
  • New developments in sensory and consumer research with children / Monica Laureati and Ella Pagliarini
  • Improving food sensory quality with and for elderly consumers / Claire Sulmont-Ros�s, Ronan Symoneaux, Va�lrie Feyen, Isabelle M�atre
  • Designing consumer research studies for low-income populations / Henr�itta L. de Kock and Joseph D. Kamdem Mademgne
  • Cosmetic products / Lise Dreyfuss
  • Consumer evaluation of nonfood products / Julien Delarue, Marine Masson and David Blumenthal
  • Consumer-driven product design.

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