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Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series /
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Duxford, United Kingdom :
Woodhead Publishing is an imprint of Elsevier,
[2019]
|
| Colección: | Woodhead Publishing in food science, technology, and nutrition.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_on1012838830 | ||
| 003 | OCoLC | ||
| 005 | 20231120010232.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 171113s2019 enk ob 001 0 eng d | ||
| 040 | |a NLE |b eng |e rda |e pn |c NLE |d OCLCO |d OCLCQ |d OCLCF |d YDX |d OCLCQ |d N$T |d OPELS |d YDXIT |d MERER |d OCLCQ |d U3W |d S2H |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 1010629285 |a 1077962678 | ||
| 020 | |a 9780081010464 |q (electronic bk.) | ||
| 020 | |a 008101046X |q (electronic bk.) | ||
| 020 | |z 9780081010075 |q (pbk.) | ||
| 020 | |z 0081010079 | ||
| 020 | |z 9780081009444 | ||
| 020 | |z 0081009445 | ||
| 035 | |a (OCoLC)1012838830 |z (OCoLC)1010629285 |z (OCoLC)1077962678 | ||
| 050 | 4 | |a TP370.5 |b .C38 2018 | |
| 072 | 7 | |a TEC |x 012000 |2 bisacsh | |
| 082 | 0 | 4 | |a 664 |2 23 |
| 245 | 0 | 0 | |a Case studies in the traditional food sector : |b a volume in the consumer science and strategic marketing series / |c edited by Alessio Cavicchi, Cristina Santini. |
| 264 | 1 | |a Duxford, United Kingdom : |b Woodhead Publishing is an imprint of Elsevier, |c [2019] | |
| 264 | 4 | |c �2019 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Woodhead Publishing series in food science, technology and nutrition | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed December 3, 2018) | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. | ||
| 650 | 0 | |a Food industry and trade |x Marketing |v Case studies. | |
| 650 | 0 | |a Food preferences |x Research |v Case studies. | |
| 650 | 6 | |a Pr�ef�erences alimentaires |0 (CaQQLa)201-0027532 |x Recherche |0 (CaQQLa)201-0379425 |v �Etudes de cas. |0 (CaQQLa)201-0376950 | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Food Science. |2 bisacsh | |
| 650 | 7 | |a Food industry and trade |x Marketing |2 fast |0 (OCoLC)fst00930901 | |
| 650 | 7 | |a Food preferences |x Research |2 fast |0 (OCoLC)fst00930986 | |
| 655 | 7 | |a Case studies |2 fast |0 (OCoLC)fst01423765 | |
| 655 | 7 | |a Case studies. |2 lcgft | |
| 655 | 7 | |a �Etudes de cas. |2 rvmgf |0 (CaQQLa)RVMGF-000001726 | |
| 700 | 1 | |a Cavicchi, Alessio, |e editor. | |
| 700 | 1 | |a Santini, Cristina, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Case studies in the traditional food sector. |d Duxford, United Kingdom : Woodhead Publishing is an imprint of Elsevier, [2019] |z 9780081009444 |z 0081009445 |w (OCoLC)974698592 |
| 830 | 0 | |a Woodhead Publishing in food science, technology, and nutrition. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780081009444 |z Texto completo |