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OCoLC |
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20231120010221.0 |
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m o d |
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170929s2018 mau ob 001 0 eng d |
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|a IDEBK
|b eng
|e pn
|c IDEBK
|d YDX
|d OPELS
|d MERUC
|d MERER
|d OCLCF
|d OCLCQ
|d UPM
|d OCLCQ
|d U3W
|d NAM
|d INT
|d ITD
|d OCLCQ
|d BRX
|d VLY
|d OCLCQ
|d OCLCO
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|a 1004834020
|a 1162083691
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| 020 |
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|a 0081008147
|q (electronic bk.)
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| 020 |
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|a 9780081008140
|q (electronic bk.)
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|z 0081007981
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| 020 |
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|z 9780081007983
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| 035 |
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|a (OCoLC)1004969547
|z (OCoLC)1004834020
|z (OCoLC)1162083691
|
| 050 |
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4 |
|a HF5415.1265
|
| 082 |
0 |
4 |
|a 658.14/4
|2 23
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| 100 |
1 |
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|a Yi, Zhixian George.
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| 245 |
1 |
0 |
|a Marketing services and resources in information organizations /
|c Zhixian Yi.
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| 260 |
|
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|a Cambridge, MA :
|b Chandos Publishing,
|c �2018.
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| 300 |
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|a 1 online resource (155 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Chandos Information Professional Series
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| 500 |
|
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|a Includes index.
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a Machine generated contents note: 1. Introduction to Marketing -- 1.1. What is Marketing? -- 1.2. Why is Marketing Important in Information Organizations? -- 1.3. The Market Environment -- 1.4. What is the Marketing Process? -- 1.5. Key Marketing Concepts -- 1.6. Summary -- References -- 2. Market Research -- 2.1. Why is Market Research Important? -- 2.2. The Market Research Process -- 2.3. Approaches to Conducting Market Research -- 2.4. Summary -- References -- 3. Techniques for Identifying Users' Needs and Wants -- 3.1. The Importance of Identifying Users' Needs and Wants -- 3.2. General Techniques -- 3.3. Effective Techniques -- 3.4. Summary -- References -- 4. Market Segmentation, Targeting, and Positioning -- 4.1. Why are Market Segmentation, Targeting, and Positioning Important? -- 4.2. Criteria for Effective Segments -- 4.3. Segmentation Methods -- 4.4. Effective Segmentation Techniques -- 4.5. Target Marketing -- 4.6. Positioning -- 4.7. Summary -- References.
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| 505 |
0 |
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|a Note continued: 5. The Marketing Mix and Branding -- 5.1. What is the Marketing Mix? -- 5.2. The Seven Ps -- 5.3. Creating the Marketing Mix -- 5.4. Branding -- 5.5. Summary -- References -- 6. Strategic Marketing Planning -- 6.1. The Marketing Planning Process -- 6.2. The Importance of Developing a Marketing Plan -- 6.3.A Marketing Plan Writing and the Elements of a Marketing Plan -- 6.4. Summary -- References -- 7. Marketing Implementation and Evaluation -- 7.1. Why Are Implementation and Evaluation Important? -- 7.2. The Marketing Implementation and Evaluation Process -- 7.3. Effective Approaches to Evaluating Marketing Activities -- 7.4. Summary -- References -- 8. Techniques for Promoting Services and Resources -- 8.1. Strategic Marketing of Service and Resource Promotion Mix -- 8.2. Effective Techniques Used to Promote Services and Resources -- 8.3. Summary -- References -- 9. Techniques for Marketing Electronic Resources -- 9.1. Strategic Marketing of Electronic Resources.
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| 505 |
0 |
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|a Note continued: 9.2. Effective Techniques Used to Market Electronic Resources -- 9.3. Summary -- References -- 10. Social Media Marketing -- 10.1. Understanding Web 2.0 and Social Media -- 10.2. Effective Web 2.0 Tools Used to Market Services and Resources -- 10.3. The Development of a Social Media Marketing Strategy and Web 2.0 Strategic Considerations -- 10.4. Summary -- References -- 11. The Future of Marketing Services and Resources -- 11.1. Challenges, Issues, and Strategic Considerations -- 11.2. Trends -- 11.3. Summary -- References.
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| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Information technology
|x Management.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|0 (CaQQLa)201-0275029
|
| 650 |
|
6 |
|a Technologie de l'information
|x Gestion.
|0 (CaQQLa)000264687
|
| 650 |
|
7 |
|a Information technology
|x Management
|2 fast
|0 (OCoLC)fst00973112
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|0 (OCoLC)fst00977272
|
| 776 |
0 |
8 |
|i Print version:
|a Yi, Zhixian George.
|t Marketing services and resources in information organizations.
|d Cambridge, MA : Chandos Publishing, �2018
|z 0081007981
|z 9780081007983
|w (OCoLC)973898918
|
| 830 |
|
0 |
|a Chandos information professional series.
|
| 856 |
4 |
0 |
|u https://sciencedirect.uam.elogim.com/science/book/9780081007983
|z Texto completo
|
