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|a Banou, Christina,
|e author
|u Assistant Professor in Book Policy and Publishing, Dept. of Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University, Corfu, Greece
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|a Re-Inventing the Book :
|b Challenges from the Past for the Publishing Industry /
|c Christina Banou.
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| 264 |
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|b Chandos Publishing,
|c 2016.
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| 300 |
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|a 1 online resource (163 pages)
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|a text
|b txt
|2 rdacontent
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|a Introduction: the continuing revolution of Gutenberg 1 1.1 The continuing revolution of Gutenberg: the publishing industry at a turning point 1 1.2 New worlds for old strategies, new words for old values 5 1.3 Toward a methodological and theoretical framework for publishing 10 1.4 The structure of the book 13 References 16 2 Reimagining the book: aesthetics in publishing 19 2.1 Setting the scene: from illustration to new multimedia technologies. Approaches and trends 19 2.2 The artistic identity of the book.
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|a Publishers, readers and the democratization of taste 24 2.3 The aesthetics publishing chain-circle and its explanations 33 2.4 Reconstructing the book: the value of the paratext 42 2.5 Reader participation and personalized copies: new aesthetic and business models 57 2.6 Reconsidering the boundaries of the book: convergence 62 2.7 Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era 65 2.8 Why aesthetics in publishing is still important. The aesthetic capital 67 References 70 3 Reengaging readers, rediscovering strategies 75 3.1 Reader engagement and the emergence of publishing strategies 75 3.2 Lessons from the past: reader participation in the publishing chain.
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|a Case studies from Renaissance and the Baroque 78 3.3 Readersourcing 85 3.4 Rediscovering preorders 90 3.5 From patronage to crowdfunding 94 viii Contents 3.6 Short forms, serialization,
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|a Re-considering values 133 5.2 Keep reinventing: challenges from the past for the publishing industry 139 5.3 A comment as epilogue. Time and the book (or reinventing ourselves) 145 References 146 Timeline 147 Index 149.
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|a Front Cover; Re-Inventing the Book; Series Page; Re-Inventing the Book: Challenges from the Past forthe Publishing IndustryAMSTERDAM; Copyright; Dedication; Contents; Foreword; Preface and Acknowledgements; 1 -- Introduction: the continuing revolution of Gutenberg; 1.1 The continuing revolution of Gutenberg: the publishing industry at a turning point; 1.2 New worlds for old strategies, new words for old values; 1.3 Toward a methodological and theoretical framework for publishing; 1.4 The structure of the book; References; 2 -- Reimagining the book: aesthetics in publishing.
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|a 2.1 Setting the scene: from illustration to new multimedia technologies. Approaches and trends2.2 The artistic identity of the book. Publishers, readers and the democratization of taste; 2.2.1 Towards the democratization of taste; 2.2.2 The role and concepts of book illustration and ornamentation; 2.2.3 Developing the artistic identity of the book; 2.3 The aesthetics publishing chain-circle and its explanations; 2.3.1 The aesthetics publishing chain-circle-circuit since Renaissance; 2.3.2 The book as a visual-valuable-viable object and its historical explanations.
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|a 2.3.3 Visual information and consumption cultures from Vasari to the digital era2.3.4 Information and experience: the old printed book in terms of 'social media'. The case of Peregrinatio in Terram Sanctam; 2.4 Reconstructing the book: the value of the paratext; 2.4.1 What is paratext?; 2.4.2 Visual and verbal paratext; 2.4.3 Front matter; 2.4.4 Title page and cover; 2.4.5 Creating celebrities: frontispiece and the author's portrait; 2.4.6 The printed page; 2.4.7 The printer's mark; 2.4.8 Running titles -- page headlines; 2.4.9 Dedicatory letters -- epistles.
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|a 2.4.10 Paratext, patronage and book promotion: added value for all2.4.11 Visual paratext, digital paratext and a comment; 2.5 Reader participation and personalized copies: new aesthetic and business models; 2.5.1 Personalized copies then and now; 2.5.2 From dedicatory letters of Renaissance to dedicatory copies and editions of the digital Age; 2.5.3 Reader engagement in the artistic identity of the book; 2.6 Reconsidering the boundaries of the book: convergence; 2.6.1 Convergence cultures; 2.6.2 Gamification and other opportunities &
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|a 2.7 Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era2.8 Why aesthetics in publishing is still important. The aesthetic capital; References; 3 -- Reengaging readers, rediscovering strategies; 3.1 Reader engagement and the emergence of publishing strategies; 3.2 Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque; 3.2.1 The case of Pietro Aretino in Renaissance Rome and Venice; 3.2.2 The case of Torquato Accetto in Baroque Naples; 3.2.3 The reader as corrector.
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| 650 |
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|a Books and reading.
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| 650 |
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|a Books.
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| 650 |
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|a Book industries and trade.
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|i Print version:
|a Banou, Christina.
|t Re-Inventing the Book.
|d Chandos Publishing, 2016
|z 0081012780
|z 9780081012789
|w (OCoLC)957680275
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| 856 |
4 |
0 |
|u https://sciencedirect.uam.elogim.com/science/book/9780081012789
|z Texto completo
|
