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Integrating the packaging and product experience in food and beverages : a road-map to consumer satisfaction /
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Duxford :
Woodhead Publishing is an imprint of Elsevier,
�2016.
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| Colección: | Woodhead Publishing in food science, technology, and nutrition ;
no. 296. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Integrating the Packaging and Product Experience in Food and Beverages; Related titles; Integrating the Packaging and Product Experience in Food and Beverages; Copyright; Contents; List of Contributors; Woodhead Publishing Series in Food Science, Technology and Nutrition; Preface & Acknowledgments; 1
- Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell; 1.1 Introduction; 1.2 Neuroscience-Inspired Packaging Design; 1.3 Packaging Color; 1.4 Packaging Shape; 1.5 Packaging Texture; 1.6 Packaging Weight; 1.7 Ease of Opening; 1.8 Auditory Packaging Design.
- 1.9 Olfactory Packaging Design1.10 Tasty Packaging; 1.11 Individual/Cultural Differences in Multisensory Packaging Design; 1.12 Conclusions; References; 2
- Consumer Reactions to On-Pack Educational Messages; 2.1 The Food Label as an Information Source; 2.2 A Model of Consumer Processing of On-Pack Information; 2.3 Effects of Major Types of On-Pack Messages; 2.3.1 Nutrition Labeling; 2.3.2 Health and Nutrition Claims; 2.3.3 Sustainability Information; 2.4 The Role of Context; 2.5 New Developments in Package Communication; References; 3
- Designing Inclusive Packaging.
- 3.1 Noninclusive Packaging3.2 Inclusive Design; 3.3 A Framework for Inclusive Design; 3.3.1 Explore; 3.3.2 Create; 3.3.3 Evaluate; 3.3.4 Manage; 3.4 Empathy Tools; 3.5 Simulation; 3.5.1 Wearable Simulators; 3.5.1.1 Vision Impairment Simulators; 3.5.1.2 Dexterity Impairment Simulators; 3.5.2 Software Simulators; 3.5.3 Case Study 1: Biscuit Packaging; 3.5.4 Case Study 2: Resealable Labels; 3.6 Personas; 3.6.1 Case Study 3: Black Magic; 3.7 Conclusions; 3.8 Future Work and Trends; References; 4
- Omni-Channel Retail-Challenges and Opportunities for Packaging Innovation; 4.1 Introduction.
- 4.2 The Omni-Channel Shopping Experience4.2.1 Omni-Channel Grocery Retail; 4.3 Innovative Packaging for Omni-Channel Retail; 4.3.1 Packaging for Omni-Channel Marketing; 4.3.2 Packaging for Omni-Channel Transport; 4.4 Packaging as the Omni-Channel Integrator; 4.5 Satisfying Customers Through Omni-Channel Packaging Innovation; 4.6 Summary; References; 5
- Emotion Measurements and Application to Product and Packaging Development; 5.1 Introduction; 5.2 Emotion Measurement Methods in Sensory and Consumer Studies and Applied Consumer Neuroscience.
- 5.2.1 What Are Emotions and What Emotions Are We Measuring?5.2.2 Measuring Emotions Using Verbal Languages and Pictures; 5.2.2.1 Explicit Measurements: Verbal and Visual Self-Reports; Verbal Self-Reports: Predetermined and Product-Specific Questionnaires; Pros and Cons of Using Questionnaires to Measure Emotions; Visual Self-Report; Self-Assessment Manikin Technique; Product Emotion Measuring Instrument; 5.2.2.2 Implicit Measurements: Implicit Association and Emotive Projection Test; Implicit Association Test; Emotive Projection Test.