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Marketing the 21st century library : the time is now /
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and co...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Elsevier : Chandos Publishing,
[2015]
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| Colección: | Chandos information professional series.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. |
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| Descripción Física: | 1 online resource (xi, 105 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780634548 1780634544 |