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Managing the environment : business opportunity and responsibility /
Managing the Environment offers an interdisciplinary and multi-functional management approach to the environmental issues affecting business practice. Many of the books published on this subject have so far been written by environmental scientists or from a strictly economic viewpoint. Managing the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford [England] ; London [England] :
Butterworth-Heinemann,
1993.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Dedication; Managing the Environment: Business Opportunity and Responsibility; Copyright Page; Table of Contents; Preface; Case studies; Chapter 1. Can we manage?; Introduction; Structure of the discussion; Historical overview; Can we manage?; Chapter 2. Strategic business management; Introduction; Strategic management; Strategy formulation and implementation; Business processes; Concluding comments; Chapter 3. Accounting and financial management; Introduction; National performance indicators; Organizational performance; Financial markets' roles and importance; Government policy.
- Concluding commentsChapter 4. Marketing management; Introduction; Marketing strategy; The marketing mix; Marketing revisited; Concluding comments; Chapter 5. Production and operations management; Introduction; Stages of environmental action for production and operations management; Total quality management; Cradle-to-grave management; Concluding comments; Chapter 6. Information resources management; Introduction; Computer-based information systems; Computer-based information systems and management decision-making; Information and communications technologies for managing our environment.
- Concluding commentsChapter 7. Corporate culture, identity and human resources management; Introduction; Corporate culture; Human resources management; Leadership; Implementation; Corporate social responsibility; Concluding comments; Chapter 8. Towards the next millennium; Introduction; Demographics; Poverty; Technology and trade; A Global Marshall Plan; Future outlook: business opportunities and responsibilities; Bibliography; Index.