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Fundamental business economics /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Durban :
Butterworths,
1990.
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Fundamental Business Economics; Copyright Page; Preface; Tabale of Contents; PART 1: Introduction to business practice; Chapter 1. The nature of business activity; 1.1 A practical example; 1.2 The need for interaction; 1.3 The value of a scientific approach; 1.4 The firm as a representative business unit; 1.5 Summary; Notes; Chapter 2. The scientific method in business economic practice; 2.1 Introduction; 2.2 The term 'science'; 2.3 Criteria of differentiation; 2.4 Requirements for a scientific practice of business economics.
- 2.5 Typical methods of dealing with business economic problems2.6 Summary; Notes; Chapter 3. The functioning firm; 3.1 Introduction; 3.2 The business environment; 3.3 The business functions; 3.4 Summary; Notes; Chapter 4. The identity of the firm; 4.1 Introduction; 4.2 Production, business unit and related concepts; 4.3 Explanation of the identity of the firm; 4.4 Summary; Notes; PART 2: Entrepreneurship and management; Chapter 5. Entrepreneurship; 5.1 Introduction; 5.2 The private enterprise system; 5.3 Entrepreneurship as an important production factor.
- 5.4 Basic elements of entrepreneurship5.5 Requirements for successful entrepreneurship in the functioning firm; 5.6 The concept 'internal functional equilibrium'; 5.7 The laws underlying an optimal combination; 5.8 Summary; Notes; Chapter 6. The management function; 6.1 Introduction; 6.2 Trends in management thought; 6.3 A more concise definition of the management task; 6.4 Planning; 6.5 Organising; 6.6 Directing; 6.7 Control; 6.8 Summary; Notes; PART 3: Fundamental founding considerations; Chapter 7. The decision regarding the form of enterprise; 7.1 Introduction.
- 7.2 The decision-making process7.3 Basic alternative forms of enterprise; 7.4 Crucial factors regarding the choice of a form of enterprise; 7.5 Practical illustration of decision making regarding a form of enterprise; 7.6 Summary; Notes; Chapter 8. The organisation structure of a firm; 8.1 Introduction; 8.2 The concepts: to organise and organisation structure; 8.3 The formation of the organisation structure: three fundamental rules; 8.4 Restraining forces in the organisation structure; 8.5 Organisation systems with a long lifespan; 8.6 Organisation systems with a relatively short lifespan.
- 8.7 SummaryNotes; Chapter 9. Size and locational considerations; 9.1 Introduction; 9.2 Size considerations; 9.3 Locational considerations; 9.4 Summary; Notes; PART 4: Specialised business functions; Chapter 10. Marketing, purchasing and public relations; 10.1 Introduction; 10.2 The coherence between marketing and purchasing; 10.3 The marketing function; 10.4 Purchasing; 10.5 The public relations function; 10.6 Summary; Notes; Chapter 11. Production; 11.1 Introduction; 11.2 Nature and scope of the production function; 11.3 Historical developments relating to the production function.