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141003s1979 nyua o 001 0 eng d |
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|a 898102538
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|a 9781483188812
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|z 0080236871
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|z 9780080236872
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|2 22
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|a Dichter, Ernest,
|d 1907-1991.
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|a Getting motivated by Ernest Dichter :
|b the secret behind individual motivations by the man who was not afraid to ask "why?" /
|c Ernest Dichter.
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|a New York :
|b Pergamon Press,
|c �1979.
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|a 1 online resource (xi, 198 pages) :
|b illustrations
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes index.
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|a Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life.
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|a Print version record.
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|a Front Cover; Getting Motivated: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why? -- Copyright Page; Table of Contents; Introduction; Chapter 1. A Dish of Lentils; Chapter 2. Rue De L'Admiral Mouchet, Paris V (EME); Chapter 3. How I Survived Jail With the Help of a Hungarian Salami; Chapter 4. The Sales Pitch Which Saved My Life; Chapter 5. I Was Just Lucky, I Guess; Chapter 6. How I Almost Lost My Viennese Accent; Chapter 7. Insecurity-The Key to Success; Chapter 8. Have You Tried Making Love Under Water?; Chapter 9. Vacation From Myself.
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|a Chapter 10. Why Not Live in a Castle?Chapter 11. Don't Flush!; Chapter 12. Thank You, Mr. Packard; Chapter 13. Sex and Sales; Chapter 14. My Presidents: Those Who Did and Those Who Didn't Make It; Chapter 15. How I Discovered Today's Caveman; Chapter 16. Fear of Embarrassment or Fear of Death; Chapter 17. How I Turned My Heart Attack Into Hard Cash; Chapter 18. Does a Hard Boiled Egg Have a Soul?; Chapter 19. Congratulations, You Are Now a Public Speaker; Chapter 20. I Know I Can Afford Cold Cuts, But Still; Chapter 21. Suppose I Were as Devilish as Some Think I Am.
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|a Chapter 22. Column A or Column B?Chapter 23. Stop the Mama Business; Chapter 24. Things that Puzzle Me; Chapter 25. How Not to Be Afraid When Chopping Down a Tree; Chapter 26. It Ain't Necessarily So; Chapter 27. Which Way to Happiness, Please?; Index; About the Author.
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600 |
1 |
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|a Dichter, Ernest,
|d 1907-1991.
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650 |
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0 |
|a Motivation research (Marketing)
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650 |
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0 |
|a Motivation (Psychology)
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650 |
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0 |
|a Psychologists
|z United States
|v Biography.
|
650 |
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2 |
|a Motivation
|0 (DNLM)D009042
|
650 |
|
6 |
|a �Etudes de motivation (Marketing)
|0 (CaQQLa)201-0044842
|
650 |
|
6 |
|a Motivation (Psychologie)
|0 (CaQQLa)201-0003507
|
650 |
|
6 |
|a Psychologues
|0 (CaQQLa)201-0353127
|z �Etats-Unis
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|v Biographies.
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650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
650 |
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7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
600 |
1 |
7 |
|a Dichter, Ernest,
|d 1907-1991
|2 fast
|0 (OCoLC)fst01716510
|
650 |
|
7 |
|a Motivation (Psychology)
|2 fast
|0 (OCoLC)fst01027516
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650 |
|
7 |
|a Motivation research (Marketing)
|2 fast
|0 (OCoLC)fst01027548
|
650 |
|
7 |
|a Psychologists
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|0 (OCoLC)fst01081415
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651 |
|
7 |
|a United States
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|0 (OCoLC)fst01204155
|
655 |
|
2 |
|a Biography
|0 (DNLM)D019215
|
655 |
|
7 |
|a Biographies
|2 fast
|0 (OCoLC)fst01919896
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655 |
|
7 |
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|
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|i Print version:
|a Dichter, Ernest, 1907-1991.
|t Getting motivated by Ernest Dichter
|z 0080236871
|w (DLC) 78021168
|w (OCoLC)4495013
|
856 |
4 |
0 |
|u https://sciencedirect.uam.elogim.com/science/book/9780080236872
|z Texto completo
|