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Getting motivated by Ernest Dichter : the secret behind individual motivations by the man who was not afraid to ask "why?" /

Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dichter, Ernest, 1907-1991
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Pergamon Press, �1979.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Dichter, Ernest,  |d 1907-1991. 
245 1 0 |a Getting motivated by Ernest Dichter :  |b the secret behind individual motivations by the man who was not afraid to ask "why?" /  |c Ernest Dichter. 
264 1 |a New York :  |b Pergamon Press,  |c �1979. 
300 |a 1 online resource (xi, 198 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
520 |a Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life. 
588 0 |a Print version record. 
505 0 |a Front Cover; Getting Motivated: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why? -- Copyright Page; Table of Contents; Introduction; Chapter 1. A Dish of Lentils; Chapter 2. Rue De L'Admiral Mouchet, Paris V (EME); Chapter 3. How I Survived Jail With the Help of a Hungarian Salami; Chapter 4. The Sales Pitch Which Saved My Life; Chapter 5. I Was Just Lucky, I Guess; Chapter 6. How I Almost Lost My Viennese Accent; Chapter 7. Insecurity-The Key to Success; Chapter 8. Have You Tried Making Love Under Water?; Chapter 9. Vacation From Myself. 
505 8 |a Chapter 10. Why Not Live in a Castle?Chapter 11. Don't Flush!; Chapter 12. Thank You, Mr. Packard; Chapter 13. Sex and Sales; Chapter 14. My Presidents: Those Who Did and Those Who Didn't Make It; Chapter 15. How I Discovered Today's Caveman; Chapter 16. Fear of Embarrassment or Fear of Death; Chapter 17. How I Turned My Heart Attack Into Hard Cash; Chapter 18. Does a Hard Boiled Egg Have a Soul?; Chapter 19. Congratulations, You Are Now a Public Speaker; Chapter 20. I Know I Can Afford Cold Cuts, But Still; Chapter 21. Suppose I Were as Devilish as Some Think I Am. 
505 8 |a Chapter 22. Column A or Column B?Chapter 23. Stop the Mama Business; Chapter 24. Things that Puzzle Me; Chapter 25. How Not to Be Afraid When Chopping Down a Tree; Chapter 26. It Ain't Necessarily So; Chapter 27. Which Way to Happiness, Please?; Index; About the Author. 
600 1 0 |a Dichter, Ernest,  |d 1907-1991. 
650 0 |a Motivation research (Marketing) 
650 0 |a Motivation (Psychology) 
650 0 |a Psychologists  |z United States  |v Biography. 
650 2 |a Motivation  |0 (DNLM)D009042 
650 6 |a �Etudes de motivation (Marketing)  |0 (CaQQLa)201-0044842 
650 6 |a Motivation (Psychologie)  |0 (CaQQLa)201-0003507 
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650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
600 1 7 |a Dichter, Ernest,  |d 1907-1991  |2 fast  |0 (OCoLC)fst01716510 
650 7 |a Motivation (Psychology)  |2 fast  |0 (OCoLC)fst01027516 
650 7 |a Motivation research (Marketing)  |2 fast  |0 (OCoLC)fst01027548 
650 7 |a Psychologists  |2 fast  |0 (OCoLC)fst01081415 
651 7 |a United States  |2 fast  |0 (OCoLC)fst01204155 
655 2 |a Biography  |0 (DNLM)D019215 
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776 0 8 |i Print version:  |a Dichter, Ernest, 1907-1991.  |t Getting motivated by Ernest Dichter  |z 0080236871  |w (DLC) 78021168  |w (OCoLC)4495013 
856 4 0 |u https://sciencedirect.uam.elogim.com/science/book/9780080236872  |z Texto completo