Getting motivated by Ernest Dichter : the secret behind individual motivations by the man who was not afraid to ask "why?" /

Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dichter, Ernest, 1907-1991
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Pergamon Press, �1979.
Temas:
Dichter, Ernest, > 1907-1991.
Dichter, Ernest, > 1907-1991
Motivation research (Marketing)
Motivation (Psychology)
Psychologists > United States > Biography.
Motivation
�Etudes de motivation (Marketing)
Motivation (Psychologie)
Psychologues > �Etats-Unis > Biographies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Psychologists
United States
Biography
Biographies
Biographies.
Acceso en línea:Texto completo
Descripción
Sumario:Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life.
Notas:Includes index.
Descripción Física:1 online resource (xi, 198 pages) : illustrations
ISBN:9781483188812
1483188817

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