Handbook of financial public relations /

Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: CAM Foundation
Otros Autores: Bowman, Pat (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Heinemann Professional Publishing, on behalf of the CAM Foundation, 1989.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Finanzdienstleistung
Finanzierung
Finanzwirtschaft
�Offentlichkeitsarbeit
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Handbook of Financial Public Relations; Copyright Page; Table of Contents; Foreword; Contributors; Introduction; Chapter 1. Media relations ; Chapter 2. Investor relations; Professionals and institutions ; Private investors ; Chapter 3. Annual reports ; Glossary of terms used in the production of an annual report:; Chapter 4. Internal communication ; Chapter 5. Marketing financial services ; Chapter 6. Regulation of the financial services industry ; Chapter 7. The ethical jungle ; Chapter 8. Stock Exchange listings, mergers and acquisitions ; Chapter 9. Crisis management.
  • Chapter 10. International dimensions Chapter 11. The role of corporate identity in managing change ; Chapter 12. Measuring opinion ; Chapter 13. Consultants or in-house: roles and relationships ; Case Studies; 1 London's biggest private issue; 2 A watershed in takeover defence; 3 Balancing a company's share register ; 4 A new identity for Akzo ; Further reading; Index.

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