Cargando…
Handbook of financial public relations /
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Heinemann Professional Publishing, on behalf of the CAM Foundation,
1989.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn892066986 | ||
| 003 | OCoLC | ||
| 005 | 20231120111749.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 141003s1989 enka o 000 0 eng d | ||
| 040 | |a OPELS |b eng |e rda |e pn |c OPELS |d N$T |d EBLCP |d IDEBK |d DEBSZ |d YDXCP |d MERUC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCA |d OCLCQ |d LUN |d YDXIT |d S2H |d OCLCO |d OCLCQ |d INARC |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 897645889 | ||
| 020 | |a 9781483102740 |q (electronic book) | ||
| 020 | |a 1483102742 |q (electronic book) | ||
| 020 | |z 0434901822 | ||
| 020 | |z 9780434901821 | ||
| 035 | |a (OCoLC)892066986 |z (OCoLC)897645889 | ||
| 050 | 4 | |a HD59 |b .H36 1989 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 084 | |a QL 000 |2 rvk | ||
| 084 | |a QP 637 |2 rvk | ||
| 245 | 0 | 0 | |a Handbook of financial public relations / |c edited by Pat Bowman. |
| 264 | 1 | |a Oxford : |b Heinemann Professional Publishing, on behalf of the CAM Foundation, |c 1989. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. | ||
| 505 | 0 | |a Front Cover; Handbook of Financial Public Relations; Copyright Page; Table of Contents; Foreword; Contributors; Introduction; Chapter 1. Media relations ; Chapter 2. Investor relations; Professionals and institutions ; Private investors ; Chapter 3. Annual reports ; Glossary of terms used in the production of an annual report:; Chapter 4. Internal communication ; Chapter 5. Marketing financial services ; Chapter 6. Regulation of the financial services industry ; Chapter 7. The ethical jungle ; Chapter 8. Stock Exchange listings, mergers and acquisitions ; Chapter 9. Crisis management. | |
| 505 | 8 | |a Chapter 10. International dimensions Chapter 11. The role of corporate identity in managing change ; Chapter 12. Measuring opinion ; Chapter 13. Consultants or in-house: roles and relationships ; Case Studies; 1 London's biggest private issue; 2 A watershed in takeover defence; 3 Balancing a company's share register ; 4 A new identity for Akzo ; Further reading; Index. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on September 21, 2020). | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations |0 (DNLM)D011641 | |
| 650 | 6 | |a Relations publiques. |0 (CaQQLa)201-0074875 | |
| 650 | 7 | |a public relations. |2 aat |0 (CStmoGRI)aat300054685 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast |0 (OCoLC)fst01082892 | |
| 650 | 7 | |a Finanzdienstleistung |2 gnd |0 (DE-588)4212226-0 | |
| 650 | 7 | |a Finanzierung |2 gnd |0 (DE-588)4017182-6 | |
| 650 | 7 | |a Finanzwirtschaft |2 gnd |0 (DE-588)4017214-4 | |
| 650 | 7 | |a �Offentlichkeitsarbeit |2 gnd |0 (DE-588)4043188-5 | |
| 700 | 1 | |a Bowman, Pat, |e editor. | |
| 710 | 2 | |a CAM Foundation. | |
| 776 | 0 | 8 | |i Print version: |t Handbook of financial public relations |z 0434901822 |w (OCoLC)19064442 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780434901821 |z Texto completo |