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Cases in marketing financial services /
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,
1993.
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| Colección: | Marketing series. Student.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover ; Cases in Marketing Financial Services; Copyright Page; Table of Contents; Preface; PART 1: Marketing Financial Services: An Overview; Introduction; Why services are different; Strategic marketing in financial services; The financial services marketing mix; Summary; PART 2: An Introduction to the Case Studies; Introduction; Case abstracts; A guide to case applications; The role of case studies; Using the case studies; PART 3: The Case Studies; Case 1. Allied Building Society; Introduction; Allied Building Society; Background information; Questions; Further reading.
- Case 2. Allied Irish BanksIntroduction; Company development; External change; Adapting to change: the Marketing Action Programme; Corporate identity; Questions; Further reading; Case 3. Banking in Italy; Introduction; The personal market; The corporate sector; Competition; Questions; Further reading; Case 4. Banking in Japan; Introduction; Preliminary analysis; Firm strategy, structure and rivalry; Demand conditions; Related and supporting industries; Factor conditions; Questions; Further reading; Case 5. Borders Investment Managers; Introduction; The investment trust industry.
- Borders Investment ManagersQuestions; Further reading; Case 6. Citibank Japan; Introduction; The Citibank approach; Retail banking in Japan; Citibank Japan: Breaking the mould; Retail banking in Japan; Questions; Further reading; Case 7. Deutsche Bank and Morgan Grenfell: a cross-border acquisition; Introduction; Deutsche Bank's strategy; Morgan Grenfell; Questions; Further reading; Case 8. Distribution Bank PLC; Introduction; Evolution of the London Clearing Banks (LCBs)'s branch networks; Operating a comprehensive branch network: advantages and disadvantages.
- Recent developments in branch networksFuture threats; The strategic issues; Questions; Further reading; Appendices; Appendix 8.1 Staff profile in Distribution Bank as at 31 August Year; Appendix 8.2 Methods of settling customer transactions in the UK (%); Appendix 8.3 Distribution Bank's monthly remittances by areas; Case 9. The distribution of collective investments in France; Introduction; French market characteristics; Market structure; Questions; Further reading; Case 10. Distribution of life assurance, pensions and investment products; Introduction; The main players in the market.
- The product-market impactThe legislation; Reaction to the legislation; The structure of distribution; Market research
- the reaction of the consumer; Summary; Questions; Further reading; Case 11. Dominion Insurance; Part A: Initiating change; Introduction; The company; Company organization; The planning process; The planning conference; After the conference; Questions: Part A; Further reading; Appendix 11.1 Summary of Davies's report on IT; PART B: Introducing a Planning Process (1 September 1990 to 31 March 1991); Questions: Part B; Further reading.