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Cases in marketing financial services /
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,
1993.
|
| Colección: | Marketing series. Student.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn892066713 | ||
| 003 | OCoLC | ||
| 005 | 20231120111746.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 141003s1993 enka ob 001 0 eng d | ||
| 040 | |a OPELS |b eng |e rda |e pn |c OPELS |d N$T |d E7B |d YDXCP |d EBLCP |d IDEBK |d DEBSZ |d OCLCQ |d OCLCA |d MERUC |d OCLCQ |d UKAHL |d OCLCQ |d VLY |d LUN |d OCLCQ |d OCLCO |d INARC |d COM |d OCLCO |d OCLCA |d OCLCQ | ||
| 019 | |a 897645906 |a 900885652 |a 1162077051 |a 1295589664 | ||
| 020 | |a 9781483105772 |q (electronic bk.) | ||
| 020 | |a 1483105776 |q (electronic bk.) | ||
| 020 | |z 0750606614 | ||
| 020 | |z 9780750606615 | ||
| 035 | |a (OCoLC)892066713 |z (OCoLC)897645906 |z (OCoLC)900885652 |z (OCoLC)1162077051 |z (OCoLC)1295589664 | ||
| 050 | 4 | |a HG173 |b .C47 1993eb | |
| 072 | 7 | |a BUS |x 027000 |2 bisacsh | |
| 082 | 0 | 4 | |a 332.10688 |2 22 |
| 084 | |a 85.40 |2 bcl | ||
| 245 | 0 | 0 | |a Cases in marketing financial services / |c edited by Christine Ennew, Trevor Watkins and Mike Wright. |
| 264 | 1 | |a Oxford : |b Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, |c 1993. | |
| 300 | |a 1 online resource (vi, 288 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The Marketing series. Student | |
| 504 | |a Includes bibliographical references (pages 280-285) and index. | ||
| 520 | |a Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover ; Cases in Marketing Financial Services; Copyright Page; Table of Contents; Preface; PART 1: Marketing Financial Services: An Overview; Introduction; Why services are different; Strategic marketing in financial services; The financial services marketing mix; Summary; PART 2: An Introduction to the Case Studies; Introduction; Case abstracts; A guide to case applications; The role of case studies; Using the case studies; PART 3: The Case Studies; Case 1. Allied Building Society; Introduction; Allied Building Society; Background information; Questions; Further reading. | |
| 505 | 8 | |a Case 2. Allied Irish BanksIntroduction; Company development; External change; Adapting to change: the Marketing Action Programme; Corporate identity; Questions; Further reading; Case 3. Banking in Italy; Introduction; The personal market; The corporate sector; Competition; Questions; Further reading; Case 4. Banking in Japan; Introduction; Preliminary analysis; Firm strategy, structure and rivalry; Demand conditions; Related and supporting industries; Factor conditions; Questions; Further reading; Case 5. Borders Investment Managers; Introduction; The investment trust industry. | |
| 505 | 8 | |a Borders Investment ManagersQuestions; Further reading; Case 6. Citibank Japan; Introduction; The Citibank approach; Retail banking in Japan; Citibank Japan: Breaking the mould; Retail banking in Japan; Questions; Further reading; Case 7. Deutsche Bank and Morgan Grenfell: a cross-border acquisition; Introduction; Deutsche Bank's strategy; Morgan Grenfell; Questions; Further reading; Case 8. Distribution Bank PLC; Introduction; Evolution of the London Clearing Banks (LCBs)'s branch networks; Operating a comprehensive branch network: advantages and disadvantages. | |
| 505 | 8 | |a Recent developments in branch networksFuture threats; The strategic issues; Questions; Further reading; Appendices; Appendix 8.1 Staff profile in Distribution Bank as at 31 August Year; Appendix 8.2 Methods of settling customer transactions in the UK (%); Appendix 8.3 Distribution Bank's monthly remittances by areas; Case 9. The distribution of collective investments in France; Introduction; French market characteristics; Market structure; Questions; Further reading; Case 10. Distribution of life assurance, pensions and investment products; Introduction; The main players in the market. | |
| 505 | 8 | |a The product-market impactThe legislation; Reaction to the legislation; The structure of distribution; Market research -- the reaction of the consumer; Summary; Questions; Further reading; Case 11. Dominion Insurance; Part A: Initiating change; Introduction; The company; Company organization; The planning process; The planning conference; After the conference; Questions: Part A; Further reading; Appendix 11.1 Summary of Davies's report on IT; PART B: Introducing a Planning Process (1 September 1990 to 31 March 1991); Questions: Part B; Further reading. | |
| 546 | |a English. | ||
| 650 | 0 | |a Financial services industry |x Marketing |v Case studies. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Finance. |2 bisacsh | |
| 650 | 7 | |a Financial services industry |x Marketing. |2 fast |0 (OCoLC)fst00924765 | |
| 650 | 1 | 7 | |a Financi�ele instellingen. |2 gtt |
| 650 | 1 | 7 | |a Diensten. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765 | |
| 655 | 7 | |a Case studies. |2 lcgft | |
| 655 | 7 | |a �Etudes de cas. |2 rvmgf |0 (CaQQLa)RVMGF-000001726 | |
| 700 | 1 | |a Ennew, Christine. | |
| 700 | 1 | |a Watkins, Trevor. | |
| 700 | 1 | |a Wright, Mike, |d 1952-2019. | |
| 710 | 2 | |a Chartered Institute of Marketing. | |
| 776 | 0 | 8 | |i Print version: |t Cases in marketing financial services |z 0750606614 |w (OCoLC)28066159 |
| 830 | 0 | |a Marketing series. |p Student. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780750606615 |z Texto completo |